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Disney’s Zootopia taps into Millennial Marketing Playbook

Millennials, they’re the age group every advertiser covets. Getting them to buy your product or watch your movie can make the difference between breaking even or hitting the box office jackpot. For its upcoming animated feature “Zootopia,” Disney has been trying to appeal to Millennials… Read More »Disney’s Zootopia taps into Millennial Marketing Playbook

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What’s Your Disney Side?

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Disney Parks kicked off a new campaign this week asking for people (and a few animals) to share their Disney Side—that’s your magic, your wonder. Disney invited a bunch of “Social Media All-Stars” to the Disneyland Resort in order to launch #DisneySide (see how it… Read More »What’s Your Disney Side?