Millennials, they’re the age group every advertiser covets. Getting them to buy your product or watch your movie can make the difference between breaking even or hitting the box office jackpot. For its upcoming animated feature “Zootopia,” Disney has been trying to appeal to Millennials… Read More »Disney’s Zootopia taps into Millennial Marketing Playbook
Disney Parks kicked off a new campaign this week asking for people (and a few animals) to share their Disney Side—that’s your magic, your wonder. Disney invited a bunch of “Social Media All-Stars” to the Disneyland Resort in order to launch #DisneySide (see how it… Read More »What’s Your Disney Side?
Around 2pm today Los Angeles time, there were reports of a car on fire on the 101 Freeway just outside of LA. The white Jaguar turns out to have belonged to none other than Dick Van Dyke. Van Dyke had pulled over after apparently noticing… Read More »Dick Van Dyke Escapes Burning Car on LA Freeway
When roaming the jungle pathways of Disney’s Animal Kingdom keep a sharp lookout for foliage that may spring suddenly to life. If this happens to you, you’ve just met DeVine – the human grape vine.