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Walt Disney Co.'s Burbank HQ

Disney ranks atop Brand Intimacy List for first time

As a Disney fan, how closely align do you feel to the company’s values? A study from MBLM measures ‘Brand Intimacy,’ which is the study of brands based on emotions, and Disney just overtook Apple for the first time to top the list. Brand Intimacy… Read More »Disney ranks atop Brand Intimacy List for first time

Disney’s streaming service starts to develop its content catalog

Star Wars, Marvel, and many titles from the Disney vault to be featured The potential shape of Disney’s direct-to-consumer streaming service is beginning to come into focus. The service, which is scheduled to debut in 2019, will feature new programming, access to Disney’s library of… Read More »Disney’s streaming service starts to develop its content catalog