tourism

Pixar Up House Still Drawing Tourists to Town

The house modeled after the home from the Pixar movie Up is turning into the little home that could for the community of Herriman, Utah. Originally built as a hook for a 3-week Parade of Homes event, the cute little home from the movie continues… Read More »Pixar Up House Still Drawing Tourists to Town

Universal Orlando Faces Forced Sale by Private Equity Firm

Okay. Here’s the problem with private equity firms, they’re only in it for the money. That’s not a secret, but it is problem if your brand depends on consistency of service. That’s exactly the situation Universal Orlando Resort faces now that the Blackstone Group has… Read More »Universal Orlando Faces Forced Sale by Private Equity Firm

Will London Harry Potter exhibit slow Universal Orlando’s growth?

There is little doubt Universal Orlando’s Wizarding World of Harry Potter addition was the main driver behind the park’s reported 20% attendance growth and a profit of $261 million, which is more than the estimated cost for the whole addition. While it’s unlikely Universal Orlando… Read More »Will London Harry Potter exhibit slow Universal Orlando’s growth?

Does Disney World have an answer for Universal Orlando?

Apparently the New York Times quoted my article published November 28th, 2010 where I was reacting to the news that while Universal Orlando was having a banner year, Walt Disney World actually decreased in attendance. Here’s the full context:

The first was an Orlando Sentinel story on the flat attendance at Walt Disney World. I have to think that given the poor state of the economy, Disney would have been happy to have not lost any ground. But the reality is Disney did lose ground to Universal Orlando (despite their attempts at hiding the figures). Harry Potter is drawing guests away from the mouse house and Disney still has no answer lined up. Thatโ€™s very troubling.

I then went on to talk about how Osceola County can capitalize on increase in attention that’s coming Central Florida’s way with LEGOLAND Florida and the Orlando Thrill park.

Like Disney states in the NY Times article, I believe that the Wizarding World of Harry Potter is a net gain for Orlando tourism business. Unlike Disney World officials, I do believe that there is a high risk of guests shifting their attendance to Universal away from Disney resulting in a net-loss for Disney. Universal is already siphoning off the teens and twenty somethings and LEGOLAND Florida threatens to do the same for the 6 to 10 year old set.

Look at all the Hogwarts scarfs and t-shirts you see next time you’re at WDW. Those guests all visited Universal before coming to Disney. The money they spent there on broomsticks and Butterbeer will not be spent on mouse ears and popcorn. That doesn’t include the guests who are spending a day or two at Disney and then visiting Universal.ย  I can’t understand why Disney doesn’t appear to be worried.

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Is Disneyland for Grown-ups?

It seems like every year some writer or another gets the assignment to visit Disneyland and write a story. More often than not that story takes the form of “how can a jaded reporter visit Disneyland and not come away even more cynical.” Here’s this… Read More »Is Disneyland for Grown-ups?