There’s lots of talk about adding a fifth gate to Walt Disney World and it almost always revolves around a Villains park, or Heroes vs Villains. I have another idea that I think would allow Disney to please its fans, grow its audience, and allow… Read More »Will Universal Orlando force Disney World to build a new park?
theme park wars
Thanks to the Themed Entertainment Association (TEA) we have our 10th year of accurate theme park growth trends and analysis. The latest report covers the theme park industry in 2015 including estimated attendance figures for the top parks. Estimated since most theme parks don’t report… Read More »Theme park attendance numbers for 2015 released by TEA
While the rest of the world focused on Comcast Chair and CEO Brian Roberts statement regarding a return to growth in subscribers to their legacy cable network business, the Orlando Sentinel picked up on quotes from Roberts that signal the theme parks wars in Orlando are well and truly on.
Okay, no one is actually declaring a theme park war, but when Roberts spoke today in Las Vegas at a Citigroup event and said, “We’re doubling down on theme parks. We think that there is a lot of ‘there’ there in the theme-park business for many years to come and that we have a low market share — and only one way to go,” that’s a sign that in Comcast and Universal’s mind, it’s game on.
When Comcast bought NBC/Universal, they took on the theme parks with an eye to selling them at some point in the future. But after some small investments in the parks paid off with an sizable increase in cash flow, they were convinced to invest in the larger Harry Potter land, which has been an unqualified success for the resort. Since that point, Universal has been going full speed ahead with other expansions including: The Simpsons, Transformers, a huge new resort, and more. Read More »Universal Studios Parent Company Declares Orlando Theme Park War
We talked last week about how Universal Orlando Resort plans to hold Disney’s feet to the fire by continuing its investment in the parks. Today I want to discuss a way you can tell if Universal is making progress in its quest to steal market share from Walt Disney World.
I have one simple indicator that tells me which park is pulling ahead at the moment — it’s a statistic I believe Disney really cares about, or should at least — how many tourists visit Universal before they visit Disney. It’s pretty simple to observe. Sit at any Disney park where you have a clear view of crowds as they walk by and count how many guests are wearing recently produced Universal merchandise. Every hat, t-shirt, or Harry Potter robe that passes by represents a large sum of money that Disney missed out on. In addition to that t-shirt, that guest also dined at Universal, bought admission media, and maybe even stayed at the resort (soon much more likely as Universal looks to add thousands of hotel rooms).
Although they seldom admit it, Disney doesn’t really care that much if you spend a day at SeaWorld or Universal at the end of your trip. By then you’ve already spent the vast majority of your vacation budget (including importantly your souvenir, lodging, and food budget), with them. Having Orlando internationally known as a family vacation destination benefits Disney (those marketing dollars go a lot farther when its true) so it doesn’t make sense for them to set the phasers on kill when it comes to their competition.
Read More »Universal and Disney fight for your Vacation Dollar
I did forget to cover one chapter of the Orlando theme park wars. I often see the question, why hasn’t Disney added Marvel characters to Disney’s Hollywood Studios yet? Disney has said they’re actively looking at ways to involve Marvel characters in the parks. They… Read More »Theme Park Wars Forgotten Chapter: The Marvel Universe