CBS Marketwatch has an article with some more detail on the licensing of The Disney Store to The Children’s Place chain. This is the first time I’ve heard that analysts blame the profit-loss on inexperience at Disney. I think they’re wrong. Experience can be hired and absorbed. What got Disney Stores in trouble was the… Read More »More on Disney Store Licensing
An announcement was made today making official the transfer of the Disney Store name, product, and stores to The Children’s Place. The licensing agreement is for an initial term of 15 years with three 10 year renewal options. The DisneyStore.com domain goes with the agreement and a payment will be made to Disney based on… Read More »Disney Store Swap Announced
The details required to complete the transfer of The Disney Store name and products licenses to The Children’s Place have begun to emerge. It remains unclear if cast members will retain any Disney discount other than at the Disney Stores themselves. However, it is clear that the Walt Disney Company will have to give up… Read More »Disney Store Sale moves along.
A memo has been posted backstage at The Disney Stores relating some details of the impending buyout by ‘The Children’s Place.’ I’ve been trying to pin down exactly what the memo says, but it looks like Oct 11th might be the date of transfer for ownership. Many heartfelt comments have been left at this previous… Read More »The Disney Stores going, going, gone…
Update: Correction. These rumors are just regarding the letter of intent. No final contract has been signed. My bad Word is leaking out the the sale has gone through, or will shortly. Thus marks the end of a long chapter in the Walt Disney Company that was at one time both it’s biggest success and… Read More »Children’s Place buys The Disney Stores
At our local Mall the Disney Store used to be located one shop away from Victoria’s Secret. (Of course, the Disney Store is close now, but that’s another topic.) I once mused to my wife what would happen if the two stores were combined. She just gave me a weird look and then pretended to… Read More »Minnie’s Secret?
With the Disney owned The Disney Stores waning away the door is opened for Mom and Pop stores to pick up the slack and impart a little Disney magic on their own. “Where the Magic Begins” is a new store in California’s Bay Area attempting to do just that. If you’re in or around Livermore,… Read More »The New Disney Stores
or the bean counters? In the last fifteen years or so, there’s been a big shift in how the parks handle retailing. I don’t know if this was because they put the former head of the Disney Store in charge of the parks, or they put him in charge because they wanted to increase retailing,… Read More »Has Disney World Gone to the Dogs?