test track

Attraction Makeovers: The Good, The Bad, and the Future

If you haven’t heard, Walt Disney World is preparing a Frozen attraction to take over the space of Maelstrom in Norway in EPCOT. It’s a bit of a controversial move, but attraction makeovers actually aren’t all that unheard of around the resort to varying levels… Read More »Attraction Makeovers: The Good, The Bad, and the Future

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Designing Sound and Music for Test Track

Our fine furry friends at Imagineering are back to drop some knowledge on how they pulled together the various elements that make up the sound and music for Test Track TRON edition. Disney may not be able to get those RFID cars to actually sync… Read More »Designing Sound and Music for Test Track

Test Track Re-imagined

Re-Imagining Test Track with Chevy Designers and Disney Imagineers

Go behind the scenes with designers from Chevrolet and Disney’s elite Imagineers as they worked together to completely re-imagine Test Track at EPCOT. The new ride experience is more engaging and interactive plus it’s more in-tune with the modern realities of the automobile design. Something… Read More »Re-Imagining Test Track with Chevy Designers and Disney Imagineers

Mickey helps open Test Track

Test Track, with new digital design vision, Re-Opens for Multi-Sensory Fun!

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The re-imagined version of Test Track officially reopened tonight with a small ceremony and a giant party. Disney execs, VIPs, media, dignitaries, and even the lowly Disney blogger were all invited in to enter the world of automotive design as never before, creating their own virtual concept, then boarding a “SimCar” ride vehicle to race through a thrilling series of performance tests.

Mickey helps open Test Track

For the dedication ceremony, Mickey Mouse took the stage with Disney parks president Meg Crofton and Alan Batey, CMO at GM, to officially open Test Track. The band One Republic was also on hand to help the attraction get a rocking start.

The iconic Epcot attraction, a new collaboration between Chevrolet Design and the creative team of Walt Disney Imagineering, celebrates how meticulous design not only shapes the look of Chevrolet cars, trucks and crossovers, but drives their performance on the open road.

For inspiration for the project, Walt Disney Imagineers made numerous visits to Detroit, collaborating with Chevrolet designers and touring the inner sanctums of Chevrolet’s design studios.

“As storytellers, to be able to tell Chevrolet’s design story was fun for our Imagineers,” said Eric Jacobson, senior vice president of WDI. “Chevrolet designers come from the same creative roots as Imagineers. Test Track Presented by Chevrolet will become, for Epcot guests, an exciting part of their visit to Walt Disney World Resort.”

Read More »Test Track, with new digital design vision, Re-Opens for Multi-Sensory Fun!

New Test Track Queue

Inside the new Test Track at EPCOT, Non-Spoilery

Test Track, with its new sponsorship from Chevrolet, officially opens on Thursday. Cast member previews have been under way for a few days and photos have been slowly leaking out along with short reviews like “Amazing!” “Awesome” and “Lots of Fun.” I was able to… Read More »Inside the new Test Track at EPCOT, Non-Spoilery