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Editors Note: Please welcome my Aunt Linda as a new guest author. I’ve known her my whole life and she and my Aunt Dorothea played a key role in nurturing my love of Disneyland (although they probably regret it now). We’ve discussed her experiences at Disneyland from time to time and now I’ve asked her to put a few down on paper. With your encouragement, I hope to entice Linda to share more of her memories of her time working at The Park during its formative years. Please give her a warm welcome.

When I transferred from my job at Walt Disney Studios to take a low-level slot in the marketing department at Disneyland, I knew I was going to part of a “class act.” What Walt and his band of creators had put together in Anaheim was truly a Wonder of the World — back then.

At weekly staff meetings, the publicity department would report on the many requests for stories from international newspapers and TV and radio stations. We would learn that major corporations, like United Airlines and Monsanto, were pursuing joint product promotions with the corporations putting way more on the table than The Park. What is just par for the course at today’s Disney theme parks was brand-new at the time. The marketing opportunities were unique, ubiquitous, and they were golden.