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ESPN and NFL Sign 8 year Multi-Billion Agreement for Monday Night Football

Monday Night Football will remain on ESPN through the 2021 NFL season under a new eight-year agreement between ESPN and the National Football League worth over $1.9 billion a year. The agreement, which begins in 2014, includes eight full seasons of MNF telecasts, expanded NFL studio programming (beginning this week), highlight rights for TV and ESPN.com, the Pro Bowl, the NFL Draft, 3D rights, and enhanced international rights.

“Today, we’ve secured cable’s most valuable television franchise, along with an enhanced international package of year-round multimedia rights.” said ESPN and ABC Sports President George Bodenheimer. “It will help grow our business well into the next decade. No one has the breadth of worldwide media assets or the ability to monetize a property the way ESPN can, particularly with Monday Night Football and our complete NFL coverage.”

“We are proud to extend our three-decade partnership with ESPN,” said NFL Commissioner Goodell. “We have come a long way together since ESPN first televised the NFL Draft in 1980. With this new agreement we are excited about the opportunity to take the NFL-ESPN partnership to innovative new heights in serving the most passionate fans in sports.”

The $1.9 billion a year cost is up from the previous contract of $1.1 billion, yet analysts are still claiming this to be a good deal for both parties. That seems like quite a bit of additional revenue ESPN will need to generate per game to generate an increase in revenue from the MNF franchise.

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Real Madrid’s Kaká and NFL Stars meet when Futbol and Football Worlds Collide at ESPN WWOS

International soccer sensation Kaká played football and soccer Wednesday with several NFL players and Mickey Mouse at ESPN Wide World of Sports Complex at Walt Disney World near Orlando, FL.

Kaká, the Brazilian star of the Real Madrid team, played around with NFL players such as Bryant McFadden (Steelers), Travis Johnson (Chargers) and Greg Jones (Jaguars), who train at the sports complex with renowned trainer Tom Shaw.

In the photo above Real Madrid soccer star Kaká (far right) runs ahead of Pittsburgh Steelers cornerback Bryant McFadden (center) to catch a pass from Mickey Mouse on June 14, 2011 at ESPN Wide World of Sports Complex at Walt Disney World near Orlando, Fla. (Photo courtesy Disney. Matt Stroshane, photographer)

The video below features Real Madrid soccer star Kaká answering questions asked by a Disney PR rep:

Kaká was at Disney in advance of next month’s prestigious Disney Cup International Youth Soccer Tournament, which features nearly 200 teams from 16 countries.

Update: New video shows Kaká, Mickey Mouse, and NFL guys playing around at ESPN WWOS:

Read More »Real Madrid’s Kaká and NFL Stars meet when Futbol and Football Worlds Collide at ESPN WWOS

World Champion MVP Aaron Rodgers of the Green Bay Packers Celebrates Super Bowl Win with Victory Parade at Walt Disney World

The Magic Kingdom had the sweet smell of victory yesterday as Super Bowl XLV World Champ, Aaron Rodgers of the Green Bay Packers celebrated as thousands of cheese-heads fans lined Main Street, U.S.A.. Afterward he cut a ceremonial slice of cheese and then talked with press. Here is some video and a few more photos for those of you who just can’t get enough of the Packer’s victory tour.

Just hours after his title win against the Pittsburgh Steelers, Rodgers was riding high atop a convertible smiling and waving to green and gold clad guests at the Walt Disney World Resort.

Flashing lights, a whirlwind of fluttering confetti, balloons and Mickey Mouse himself, accompanied the Super Bowl hero down the famous street at the Magic Kingdom.

More pics below the jump:

Read More »World Champion MVP Aaron Rodgers of the Green Bay Packers Celebrates Super Bowl Win with Victory Parade at Walt Disney World

Who’s Next for Disneyland “What’s Next?”

What’s the one thing Steelers fans want see this year? A repeat of this commercial from 2009: It’s not just a matter of winning the Superbowl anymore, but who will be chosen for Disney’s famous ‘What’s Next?” campaign. It’s been asked of star athletes, singers,… Read More »Who’s Next for Disneyland “What’s Next?”

Super Bowl MVP Drew Brees going to Walt Disney World

If you watched the Super Bowl tonight you saw a hard fought game between two deserving teams. But one team had destiny on their side, and a city on their backs. That team was the New Orleans Saints the champions of Super Bowl XLIV.

So how is New Orleans Saints quarterback Drew Brees celebrating his heroic play in Super Bowl XLIV? He’s going to Walt Disney World

In the frenzied moments just after his team claimed the National Football League championship Sunday night in South Florida, Brees stood in front of a TV camera and shouted five words that have become an almost iconic reaction to milestone achievements: “I’m going to Disney World!”

Brees’s pronouncement, part of the production for one of TV’s most enduring and celebrated commercials, was captured after the Saints’ 31-17 victory over the Indianapolis Colts – a game during which he earned the MVP honor, completing a Super Bowl record-tying 32 passes for 288 yards and two touchdowns. He was 16-for-17 in the second half, twice leading the Saints from behind. It added up to be a catalyst for the Saints’ first Super Bowl celebration in team history.

Drew Brees at ESPN WWOS

On Monday (Feb. 8), Brees is scheduled to go to the place where millions of vacationers celebrate their personal milestone moments – Walt Disney World Resort. He is to be joined in the Magic Kingdom by NFL Youth Football players, who will participate with the Saints star in a Super Bowl celebration parade down Main Street, U.S.A. The parade is scheduled for 11:55 a.m. at the Magic Kingdom.

This latest commercial is the 42nd of a series that began in 1987 following Super Bowl XXI. The first “I’m going to Disney World” commercial, featuring New York Giants quarterback Phil Simms, was regarded as a groundbreaking concept – a produced national commercial involving a current event, airing on major networks within hours of its conclusion. Brees joins a lineup of people from sports and beyond who have celebrated milestone accomplishments in “I’m going to Disney World” commercials.

follow below the jump for a history of the “What’s Next” commercial:

Read More »Super Bowl MVP Drew Brees going to Walt Disney World