mymagic

FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Update: Welcome to NY Times readers. Please find the latest news on MyMagic+ and Fastpass+ here. See all of our coverage here. Finally, I hope you’ll take a moment to discover my new book on the Magic of Disneyland.

Magic Bands, myMagic+, and Fastpass+

The My Disney Experience mobile app delivers pertinent parks information, Fastpass+ reservations, maps and simple navigation to guests on the fly – via their smart phone or other portable device.

 

In the last 24 hours we’ve looked at MyMagic+ and Fastpass+ from the guest perspective and tried to put a little historical and business sense behind it, now it’s time to turn our eye on how Disney is presenting these new products to the public.

Disney’s marketing has just released a series of video promoting MyMagic+, Fastpass+ and the digital photo package Memory Maker. Look for more videos like these to form the core of Disney World’s 2014 marketing message.

Fastpass+

MyMagic+

Read More »FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Fastpass+ and the Tiered Fastpass System.

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Disney is currently trying out a “tiered” Fastpass+ system at Epcot. The idea behind it is simple, in that you’re limited as to how many major attractions you can choose a Fastpass for.  It works like this:

Choose one Fastpass from the following:

  • Character Spot
  • IllumiNations
  • Maelstrom
  • Soarin
  • Test Track

And then two Fastpasses from the rest:

  • Captain EO
  • Journey into Imagination
  • Living with the Land
  • Mission:  SPACE
  • Seas with Nemo and Friends
  • Spaceship Earth
  • Turtle Talk with Crush

This is clearly a response to guests choosing all “e-ticket” rides for their three Fastpass selections and none being available for off-site guests.  It’s rumored (key word) that it will be implemented resort-wide during Christmas week, at the very least.  The good news is that if you already have Fastpasses chosen, you won’t be effected by this new change, at least during this initial period of testing.

Read More »Fastpass+ and the Tiered Fastpass System.

Double Dipping with Disney’s MagicBands.

We received this comment from Scott on the post “Part of Disney’s MagicBands Testing? Here’s Everything you Need to Know” and it seemed like a great idea to expound on this topic a little more: I am assuming that for now the Magic Band is not being… Read More »Double Dipping with Disney’s MagicBands.

Part of Disney’s MagicBands Testing? Here’s Everything you Need to Know.

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Disney is continuing to roll out MagicBands, the handy dandy alternative to your Key to the World Card, across property. While Disney originally planned to roll out the bands property-wide by the middle of this month, it now appears that testing will continue at least through November. What does this mean for you? Well, if you’re going to Disney World between now and Christmas you’ll most likely use the bands, although you should monitor the situation. Using the bands isn’t complicated, but it requires you to take several steps before you travel. First things first, you’ll want to get set up online with Disney.

1.  Go to MyDisneyExperience.com and log into your account. If you don’t have one, you’ll want to create an account, which takes only a few minutes.

2. Once there, add your resort reservation.  This is your confirmation number and the lead guest’s last name.  You can customize each guest with a cute Disney-themed avatar at this time.  If you have a Disney package, your tickets will be automatically added. If you don’t have tickets on your package, you’ll have to have to add them manually. This can be a problem if you’re buying them at check-in, because you can’t choose fastpasses until you have a valid ticket.Read More »Part of Disney’s MagicBands Testing? Here’s Everything you Need to Know.

Using Disney’s Magic Bands

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I’m down here in Disney World right now for Disney’s Earmark Conference, which is a conference for Disney travel agents, and I’m writing this from the balcony of my room at the Contemporary Resort–not a bad place to write, although the castle is a bit distracting! This trip was my first opportunity to try the Magic Bands, as they’re still in the testing phase. They’ve been rolled out to most resorts at this point and should be resort-wide sometime in October (this can change), but I wanted to share some thoughts on using them with all of you.

First, let me just explain the bands for the uninitiated. The bands are literally that–wrist bands (similar to plastic wrist watch bands, but without the watch face) that will hold all your pertinent information, from where you’re staying to how many dining credits you have left on the Disney dining plan. They’ll have your room key, credit card information, and tickets on them as well.  You’ll be given a pin as well, which makes it more secure for credit card transactions. All your information is stored on the system, meaning that Disney can tell if you like Mickey bars at 11:00 p.m. and send one to your room. Or, more likely, they can use that information to customize marketing towards your likes.  In the future, there will even be sensors in the parks that track movements for crowd control purposes.Read More »Using Disney’s Magic Bands

Tom Staggs Presents MyMagic+ to Technology Conference

If you’ve been following this blog closely, then you know quite a bit more about the Next-Gen MyMagic+ program Walt Disney World is expected to be rolling out soon – no one quite knows when, it keeps getting delayed as Disney makes adjustments based on… Read More »Tom Staggs Presents MyMagic+ to Technology Conference

[Video] Animatronic Hand

In the old Odyssey restaurant at EPCOT there is currently a temporary annual passholder lounge where they’re converting paper tickets to the new RFID enabled plastic tickets. In the lobby is a fun collection of objects from the history of the resort. One of them… Read More »[Video] Animatronic Hand