monstrous summer

The Park – Grad Night 1964, Disneyland’s First All-Nighter

Last month, Disneyland and Disney California Adventure stayed open for 24 straight hours beginning at 6 a.m. on a Friday. Many thousands of Southlanders flocked to “Monstrous Summer All-Nighter”, and some eager fans camped out outside the gates starting on Thursday night.

That event brought to mind the first time Disneyland stayed open all night – its first Grad Nite in 1964. One of the park’s marketing geniuses thought it up and it was some chore selling it to Operations, Security, Legal and every other department. Imagine having thousands and thousands of teen-agers in the Park overnight? Unheard of!

The other concurrent event that would add to the first Grad Nite’s excitement was the introduction of the Ford Mustang to the general public, the most successful launch of a new car since the Model A. Lee Iacocco, later to become president of the Ford Motor Company, had been one of the forces behind the original Mustang whose development costs were astronomical. It was said at the time that there was no way the car would flop, because Ford would spend whatever it took in marketing costs to make it a success. And Disneyland was the happy recipient of Ford’s marketing windfall. A brand-new, silver Mustang would be given away at the first Grad Nite.

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There was a lot of hustle in the Park’s Marketing Department to promote the giveaway to the high schools. Pre-publicity, posters in schools, and paid advertising created quite a hoopla. A few weeks before the event, the car was to be on daily display, parked in a showy spot in front of the castle. There was a local Ford plant in nearby Pico Rivera, where this fabulous new car was starting to come off the assembly line. I was assigned to pick up the display car and drive it back to the park. There were snickers in the department as I was known to be a somewhat reckless driver, roaring into the employee parking lot each morning – always just a few minutes late. This time, however, I took my responsibility quite seriously, even though I could hardly wait to get behind the wheel of that bad boy.Read More »The Park – Grad Night 1964, Disneyland’s First All-Nighter

If Monsters University Was Set at The Magic Kingdom This Would Be Entrance Exam

Disney Parks has released this really cute Monsters University “Entrance” Exam to help kick-off the Monstrous Summer and a nifty bit of synergistic cross-promotion for the movie.

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Click to embiggen.

To pass the test, check out the doors above and then answer where the monsters would pop up in the Magic Kingdom if they stepped through the door for a scare.

Write down your answers starting at the top left and moving across. Hint: A couple attractions are repeated.

Answers and your score are below the cut:

Read More »If Monsters University Was Set at The Magic Kingdom This Would Be Entrance Exam

Another 24 Hour day at the Magic Kingdom Begins

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Haven’t we been here before? Last year on leap day both Disneyland and the Magic Kingdom stayed open for a magical 24 hours to celebrate one more Disney day! We were there and had a blast.

At the time, I recall thinking there was no particular reason to do that again, but here I am at the Magic Kingdom yet again ready to do it all over again. Am I crazy? Probably. But it’s crazy in a good way, I think.

The official 24 hour day kicked off with an 6AM ceremony. The theme is Monstrous Summer All-Nighter, so of course Mike and Sulley from Monsters University were there.

Mickey and Minnie were even up early to welcome some press to the park.

Read More »Another 24 Hour day at the Magic Kingdom Begins

Mike Wazowski Kicks Off Monstrous Summer at Disney Parks

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Tonight Spaceship Earth transformed into “Monsters University” Star Mike Wazowski to help announce 24 hour events that will include special parties for the Magic Kingdom, Disneyland, and Disney California Adventure. Sully put in a brief ‘scary’ appearance too.

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“This summer, Disney Parks are bursting with a monstrous lineup of new thrills, shows and happenings,” said Kalogridis. “Guests can start Memorial Day Weekend with a 24-hour-marathon of memory-making as three Parks stay open all day and all night to celebrate the bi-coastal kick-off of a Monstrous Summer at Disney Parks.”

Here’s a video featuring just Mike Wazowski:

[Updated] and here’s the whole announcement:

More details from the press release below the jump:

Read More »Mike Wazowski Kicks Off Monstrous Summer at Disney Parks