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VMK Users Struggle to Save Their Community

Disney’s Virtual Magic Kingdom players continue to struggle to stop The Walt Disney Company from evicting them from their online homes. They’ve started to get a bit more press and now they’re organizing for a street protest on Saturday May 10th.

VMK Kids Unite plans to gather outside the gates of Walt Disney’s original Magic Kingdom in Anaheim, CA in hopes this will convince the powers that be at Disney not to shut down VMK. I wish them luck

The full press release is below the cut:

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Disney is raising your kids on social networks

Author and social media strategist Shel Israel gazes into the crystal ball and sees a future populated by children who learned everything they needed to know about how to interact online from a Disney owned Social Network or Massively Multiplayer Online Game (MMOG).
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Why close VMK? Wonders Disney Analyst.

Rick Munarriz keeps an eye on the Walt Disney Company over at Motley Fool. He wonders why Disney is closing Virtual Magic Kingdom (VMK) when it should be using it as a gateway game into all of its other properties? The site’s public rationale is… Read More »Why close VMK? Wonders Disney Analyst.

VMK: Saving Disney’s Virtual Magic Kingdom

This is the story of how Disney’s Virtual Magic Kingdom (VMK) came to its end and how and why it doesn’t have to be that way.

The year is 1959. Walt Disney’s Magic Kingdom of Disneyland is just about to enter its third year of operations. Disneyland has been very successful not just in attendance, but in creating a new type of community; a remaking of Main Street America in Walt’s image. Walt calls Disneyland his great experiment. He uses it to cross-promote his movies, television shows, and his growing interest in urban planning.

However, something is not quite right. The surrounding area has penned his magical kingdom in with cheap looking motels and tourist traps. Disneyland really needs to grow, add new attractions, even remake whole parts of the theme park that just aren’t working. Walt has got grand ideas, add a steel roller coaster hidden inside the Matterhorn, bring online a monorail system (even extending to Downtown Los Angeles), remake parts of Fantasyland, Frontierland, Tomorrowland and even Main Street. Perhaps to open even a whole new city where urban blight will be a thing of the past.

All that will cost money, take time, and talent. Those are resources Walt could use elsewhere in his growing company. So he decides that his ‘experiment’ in 360 degree themed entertainment has been a success. But he wants those customers go enjoy one of his other projects where there is a higher margin so he can afford his future plans.

So, shocking everyone who has come to love and enjoy Disneyland, worked there, made friends there, even come to regard its wide avenues and wondrous attractions as part of Americana itself, Walt Disney decides to end his experiment and set up shop elsewhere (perhaps Florida, where he’ll have more room).

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