millennials

Disney Ranked “Most Intimate Brand” Among Millennials

Call them what you want – Generation Y, Generation Me, Echo Boomers or the Peter Pan generation – Millennials are the most sought after demographic across many industries. For Disney they fit that sweet zone of young families without kids or with one or two… Read More »Disney Ranked “Most Intimate Brand” Among Millennials

Disney’s Zootopia taps into Millennial Marketing Playbook

Millennials, they’re the age group every advertiser covets. Getting them to buy your product or watch your movie can make the difference between breaking even or hitting the box office jackpot. For its upcoming animated feature “Zootopia,” Disney has been trying to appeal to Millennials… Read More »Disney’s Zootopia taps into Millennial Marketing Playbook

Disney looks to exit Millennial Cable News Channel Fusion

According to a report in the Wall Street Journal, The Walt Disney Company is looking to back out of its investment in Fusion – the millennial targeted ‘news’ network it created with Univision. Launched in 2013, the channel has never really hit its mark. Originally,… Read More »Disney looks to exit Millennial Cable News Channel Fusion

ABC Family changing name to reflect new millennials appeal

Get ready for ‘Freeform’ – Disney’s new name for its ABC Family cable channel. Disney will roll out the new name beginning with the 2016 winter season premieres of returning favorites “Pretty Little Liars,” “The Fosters,” “Young & Hungry,” and “Baby Daddy” and two new… Read More »ABC Family changing name to reflect new millennials appeal

YouTube network Maker Studios to Create Disney TV Shows with Online Stars

Maker Studio makes online content aimed mostly at millennials and it was purchased this spring by The Walt Disney Company in an attempt by Disney to reach just that audience. Today we’re hearing about the first real harvest of that acquisition. Maker Studios will produces… Read More »YouTube network Maker Studios to Create Disney TV Shows with Online Stars