Tag

guest experience

Browsing

00-fastpassplus-screen

Megan McArdle, a business and economics blogger recently made the jump from Newsweek to Bloomberg. During that time off she indulged in one of her passions – roller coasters. I knew there was a reason I liked her. One of her insights from the trip is about how guest services like Quick Queue, Fast Lane, or Fast Pass are impacting the enjoyment of theme park guests, and, perhaps, even symbolize something that’s gone wrong with our nation over all.

McArdle observes something many theme park fans have noticed before. Even though Fastpass is free, and other systems aren’t that outrageous as a percentage of the overall vacation, some families just don’t use them.

I find it hard to believe that the problem is a lack of awareness; all three parks prominently hawked Quick Queue or Fast Lane passes at concession stands.

Perhaps the problem is the price — though with the bucks people were dropping on concessions, I can’t believe that this is the issue. No, I think the answer is in the hard stares we got as we walked through the fast-pass gate. People just don’t like fast passes. It doesn’t feel right.

I had never really thought about it that way. But it makes sense to me.