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Ashley Eckstein Expands Empowering Female Fashion Empire from Star Wars to Marvel Super Hero

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Think back a few years ago. It was difficult for female fans of Star Wars to find any clothes designed specifically for them. There were definitely female fans, but the merchandise largely overlooked that market. There’s where Ashley Eckstein stepped in. With her experience doing voice artist work for Star Wars Clone Wars animated series, she parlayed her closeness to her fans into a fashion empire with Her Universe.

In big news announced today, Eckstein’s line has arranged a deal with Marvel Entertainment and Disney Consumer Products to create a fashionable collection of empowering Super Hero apparel for the ever-growing female fan base of Marvel comics, films and television series. The Marvel by Her Universe line of “geek couture” is premiering with an action-packed assortment of Captain America fashion items along with fan favorite Marvel characters on fashion tops, tanks, dresses, cardigans, hoodies, skirts, leggings and more that will inspire fangirls of all ages to channel their inner Super Hero.

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Along with Spider-Man and Avenger characters like Loki, Thor and Iron Man, there are also strong female characters such as Black Widow, Elektra, She-Hulk and Ms. Marvel being spotlighted in their own comics and Marvel’s new “Characters and Creators” initiative which aims to speak directly to an audience of women and girls, the Marvel by Her Universe line will celebrate this effort by creating fashion forward products exclusively for the female Marvel fan.

“At Marvel we actively seek innovative opportunities to leverage our iconic characters in the marketplace and expand our storytelling to a larger audience,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “This collaboration with Her Universe presents our brand in exciting new ways at retail while reinforcing Marvel’s values of empowerment and strength amongst our female demographic.”
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MAC Cosmetics Releases New Maleficent-Inspired Line

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In the upcoming Disney film Maleficent, actress Angelina Jolie has a very defining look to play the lead character, and MAC Cosmetics has captured her style with a new line of makeup inspired by the film.

The Maleficent line includes:

For the face – prep + prime highlighter, face powder and sculpting powder.

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For the eyes – false eyelashes (2 sizes), eye liner, brow liner, and a quad eyeshadow compact.Read More »MAC Cosmetics Releases New Maleficent-Inspired Line

New Tauntaun Hoodie, The Fashionable Choice at Star Wars Weekends

Star Wars Weekends is approaching at light speed. If you want to make a big impression without a full on costume, you might try some of these nifty Star Wars themed hoodies from Thinkgeek.

This Tauntaun hooded sweatshirt is new to the Star Wars collection. I love the interior pattern, sure to be enough guts to keep you warm on chilly evenings.

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Two other favorites are the Chewbacca Wookiee and Boba Fett hoodies.

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Dapper Day at Disneyland

Dapper Day was held recently at Disneyland and this time there was official merchandise, a popular boutique pop-up store, and a huge turn out. It’s still an unofficial fan event, but it reminds me of the sort of stuff Disneyland did back in the 60s… Read More »Dapper Day at Disneyland

Dress Like Disney, but Subtly.

The DisneyBound Tumblr is a wonderful effort by Leslie Kay. She puts together clothing and accessories that together make up the look of a popular Disney Character. She then provides links to where you can purchase these items to help you complete the look. She… Read More »Dress Like Disney, but Subtly.

Disneyland Paris Hat Fashion Fun

The Disney Blog contributor Megan Prine recently returned from a trip to Disneyland Paris. This is the first of several posts in a short series that will give TDB readers a peek inside DLP! If you find yourself at Disneyland Paris, you will have lots… Read More »Disneyland Paris Hat Fashion Fun