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Disney News Round-Up!

There have been a lot of random Disney news stories appearing recently, so I thought I would bunch them all together so you don’t have to go searching! This will cover Parks, ABC, Disney Channel, Consumer Products…and MORE! (I realize I sound like a Ronco Rotisserie ad…after you read this you can set it…and forget it!)

  • Electric Holiday– This has become one of my “I am the only Disney fan that is SUPER EXCITED for this” moments (along the same lines as the Hercules 15th Anniversary Pin and the unveiling of the new Disney Parks promotion “Limited-Time Magic”). If you are unfamiliar…Barney’s NYC partnered with Disney this year for their annual holiday window display. This year follows Minnie and other Disney characters as they get ready to hit the runway wearing some of Barney’s most popular designers. This did get some controversy when the concept art was released and it revealed Disney characters in stereotypical super skinny model bodies. Personally, I feel like since this is animation, there is no argument (everything in animation is over-the-top anyways…), but it still sprouted over the interwebs. The teaser looks wonderful and I am overall excited to see the products and the full short!
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Ice Castle in Times Square Announces Limited Time Magic

Ice Castle Appears in Times Square for Limited Time Courtesy Disney Parks

Disney Parks built a 25 foot tall castle out of ice and let it melt away in the middle of Times Square to drive home the point of it’s new promotion Limited Time Magic. We’ve compiled this video of the castle under construction along with… Read More »Ice Castle Appears in Times Square for Limited Time Courtesy Disney Parks

Catch it before it ‘glows’ away – Limited Time Magic is Disney Parks next promotion

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Disney Parks and Resorts is out with their next major promotion. The focus is on presenting something new, exciting, and magical each week to reinforce the idea that you must travel to a Disney park now while you can still make family memories that last a lifetime. We looked at a few of the Commercials earlier, but here is the full press release:

Guests will find an extra sprinkle of pixie dust each week when they visit Walt Disney World and Disneyland resorts next year, Disney officials announced today.

While 2013 is already a momentous year for Disney Parks –with New Fantasyland as the largest expansion in Magic Kingdom history at Walt Disney World Resort and the first full year of a reimagined Disney California Adventure at Disneyland Resort – Disney today unveiled Limited Time Magic: 52 weeks of magical experiences big and small that appear, then disappear as the next special surprise debuts.

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Disney Parks Magic Band

Disney Parks Magic Band Appears on FCC Site

If you visit the Magic Kingdom this weekend you’ll see a large temporary structure just on the other side of the front gates. It has some fancy sensors and a few cameras; the thought being Disney will be testing RFID enabled devices for admission soon.… Read More »Disney Parks Magic Band Appears on FCC Site

Disney Parks Launches New TV Commercials

Disney Memories - Magic Kingdom at Twilight

A new series of commercials from Disney Parks has hit the airwaves. They position a Disney Parks vacation as a sort of memory factory from which there is a limited time to extract those precious moments. I say it a bit cynically, but that really is the formula that Disney and its research partners have found to work the best.

With a world where economic uncertainty is the one thing that’s for certain, surveys and guests have told Disney that guests are looking to make the one thing that can’t be taken away from them, special family bonds built by time spent together.

As it turns out, Disney is uniquely suited to provide this experience. The Disneyland Resort has received a kickstart with the revitalized California Adventure gate making it a true multi-day destination and the Walt Disney World resort has perfected the art of enveloping you in the magic to such a point that you never have to experience anything non-Disney form the moment you arrive at the airport until your departure. Not quite as good as teleporting your from your kitchen to the Magic Kingdom, but it will have to do until the Imagineers perfect that option.

Follow us below the jump to see the rest of the new commercials, then please let us know which commercial works the best for you and rate the whole campaign from “5 – Great Idea” to “1 – Needs Improvement” in the comments.

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Disney Parks Kids Focused Commercial Leads to Questions About Theme Park Marketing

A new commercial highlighting Disney Parks as “The Place Where Dreams Come True” is a well produced minute-long video that attempts to capture the spirit of why kids love to visit Disney’s theme parks so much. Of course, there’s no way to really capture all… Read More »Disney Parks Kids Focused Commercial Leads to Questions About Theme Park Marketing

Why Disney Should Build Its Next Park in Toronto

For decades it’s been accepted wisdom that North America can only support two Disney theme park resorts—Disneyland and Walt Disney World— one on each side of the continent.

I say it’s time for Disney to build a third, and there’s only one place to do it: Toronto.

Considering my whereabouts, it’s an audaciously self-serving suggestion. But there are some solid reasons for Disney to choose Toronto, besides making me one very happy guy.

To give everyone a geography primer, the actual city of Toronto is surrounded by several large municipalities, each with hundreds of thousands of residents. All told, well over eight million Canadians live within a driving distance of a couple of hours or so.

A little research into population data reveals that, counting only the major metro hubs, about 108 million Americans live within nine hours of Toronto—35 per cent of the U.S. population. That number is expected to grow to 141 million by 2050.

When I started writing this article, the U.S. Northeast was going to be my pick. Disney could easily build the park in New Jersey or Upstate New York and have it be quite successful. But Toronto’s location outside of the U.S. is actually a big, counterintuitive plus.

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Video: On Set of Annie Liebovitz Haunted Mansion Disney Dream Portrait Shoot

Disney has revealed more of how much work goes into the Disney Dream Portrait series as crafted by Annie Leibovitz. It’s not just the photographer and the subjects, there is a whole team lined up to make it work. The photo shoot for the Haunted… Read More »Video: On Set of Annie Liebovitz Haunted Mansion Disney Dream Portrait Shoot