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Disney’s most popular Virtual World, Club Penguin, has just rolled out a set of new features designed to make the game more social by making it easier for the participants to find each other and communicate. Over 56 million chat messages are sent a day and the new system helps automate part of that process. Another major update allows kids to better organize their friends list.

“We’ve added powerful social networking technologies to the biggest online world for kids, making it much easier for kids to find and connect with each other in Club Penguin,” said Lane Merrifield, co-founder of Club Penguin and executive vice president of Disney Online Studios. “The new Friends and Chat systems are the most significant enhancements we’ve ever made to Club Penguin and we’re just getting started.”

Club Penguin maintains a fun and safe experience by using filtering technology and live moderators. The game contains no third-party advertising and is free to use and enjoy, however a subscription membership provides access to additional features that enhance the play experience. If you want to try Club Penguin for yourself, The Disney Blog readers get 12 months of Club Penguin membership for the price of 8 months.

The press release with more details is below the jump:

It’s been a long time since I wrote about Club Penguin, the virtual game for children that Disney purchased. But they’ve just wrapped up their fourth annual Coins For Change event and the results were remarkable. The Coins For Change campaign helps the young players of Club Penguin make change in the real world by donating virtual coins earned by playing in the online game.

Kids could donate virtual coins to provide medical help, build safe places or protect the earth. At the end of the event, the virtual donations to the three cause categories served as votes to determine how a $1M cash contribution from Disney Online Studios would be divided among charitable projects aimed at helping children, families and the planet.