branding

Disney Ranked “Most Intimate Brand” Among Millennials

Call them what you want – Generation Y, Generation Me, Echo Boomers or the Peter Pan generation – Millennials are the most sought after demographic across many industries. For Disney they fit that sweet zone of young families without kids or with one or two… Read More »Disney Ranked “Most Intimate Brand” Among Millennials

AT&T Becomes Official Wireless Provider of Disney Parks

As Walt Disney World moves closer to fully implementing it $2 billion Next-Gen technology MyMobile Magic, having high speed internet connection for your mobile phone becomes more important than ever. So I’m not at all surprised that Disney and AT&T have reunited in an agreement… Read More »AT&T Becomes Official Wireless Provider of Disney Parks

Disney Chair & CEO Bob Iger Talks Strategic Direction and Culture While in China

bobigerfDisney has been building its China strategy for over 15 years now. It started with Hong Kong Disneyland, includes some unique film partnerships, Disney English schools, and soon Disneyland Shanghai. Current Chair and CEO Bob Iger has been right there at the center of it for most of the effort. So it’s with more than a little authority that he took the stage last week at the Fortune Global Forum in Chengdu, China. Bob shared his unique insight into where Disney is headed, the company’s place in the global economy and his overall outlook on business — particularly business in China.

Below the jump are a few highlights from Iger’s responses:

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Should Disney sell the Touchstone Label

In the early 1980’s the Walt Disney Studios found it could make money with PG movies like Never Cry Wolf, Condorman, and Tron. The only problem was the heat they were taking for tarnishing the ‘Disney’ name with the more adult fare. So in 1984… Read More »Should Disney sell the Touchstone Label

Disney Branding Hits The New York Times

No less than 4 people have forward this NY Times article on the new ‘family lifestyle’ look for The Disney Brand. The most expensive piece of clothing sold by the Walt Disney Company six years ago was a $75 sweatshirt embossed with a mug shot… Read More »Disney Branding Hits The New York Times