Disney Chair & CEO Bob Iger Talks Strategic Direction and Culture While in China

bobigerfDisney has been building its China strategy for over 15 years now. It started with Hong Kong Disneyland, includes some unique film partnerships, Disney English schools, and soon Disneyland Shanghai. Current Chair and CEO Bob Iger has been right there at the center of it for most of the effort. So it’s with more than a little authority that he took the stage last week at the Fortune Global Forum in Chengdu, China. Bob shared his unique insight into where Disney is headed, the company’s place in the global economy and his overall outlook on business — particularly business in China.

Below the jump are a few highlights from Iger’s responses:

Disney Parks Kids Focused Commercial Leads to Questions About Theme Park Marketing

A new commercial highlighting Disney Parks as “The Place Where Dreams Come True” is a well produced minute-long video that attempts to capture the spirit of why kids love to visit Disney’s theme parks so much. Of course, there’s no…