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branding

Pixar marketing UP at San Diego Comic-Con

Peter Sciretta from /film found that Disney had layered some advertising for the next film from Pixar, Up, into his hotel’s elevator. As little as we know about Up, it sounds absolutely fantastical and these images certainly re-inforce that feeling.

ESPN – The Themepark

It may have slipped under your radar last week, but there was some big news concerning two of the Walt Disney Company’s big brands. ESPN and Walt Disney World come together once a year for ESPN – The Weekend, a weekend of fan interaction with… Read More »ESPN – The Themepark