Call them what you want – Generation Y, Generation Me, Echo Boomers or the Peter Pan generation – Millennials are the most sought after demographic across many industries. For Disney they fit that sweet zone of young families without kids or with one or two… Read More »Disney Ranked “Most Intimate Brand” Among Millennials
It’s been a long time since we’ve talked about The Disney Channel here on The Disney Blog. That saddens me a bit. What was once a great channel full of entertainment the whole family could enjoy has become bogged down in niche shows. I’ve heard… Read More »The Disney Channel Rolls Out New Logo
As Walt Disney World moves closer to fully implementing it $2 billion Next-Gen technology MyMobile Magic, having high speed internet connection for your mobile phone becomes more important than ever. So I’m not at all surprised that Disney and AT&T have reunited in an agreement… Read More »AT&T Becomes Official Wireless Provider of Disney Parks
Disney has been building its China strategy for over 15 years now. It started with Hong Kong Disneyland, includes some unique film partnerships, Disney English schools, and soon Disneyland Shanghai. Current Chair and CEO Bob Iger has been right there at the center of it for most of the effort. So it’s with more than a little authority that he took the stage last week at the Fortune Global Forum in Chengdu, China. Bob shared his unique insight into where Disney is headed, the company’s place in the global economy and his overall outlook on business — particularly business in China.
Below the jump are a few highlights from Iger’s responses:
Read More »Disney Chair & CEO Bob Iger Talks Strategic Direction and Culture While in China
A new commercial highlighting Disney Parks as “The Place Where Dreams Come True” is a well produced minute-long video that attempts to capture the spirit of why kids love to visit Disney’s theme parks so much. Of course, there’s no way to really capture all… Read More »Disney Parks Kids Focused Commercial Leads to Questions About Theme Park Marketing
In the early 1980’s the Walt Disney Studios found it could make money with PG movies like Never Cry Wolf, Condorman, and Tron. The only problem was the heat they were taking for tarnishing the ‘Disney’ name with the more adult fare. So in 1984… Read More »Should Disney sell the Touchstone Label
I had to check my calendar to make sure it wasn’t April Fools when the news of The Walt Disney Company’s latest acquisition rolled across my screen. Disney is now the proud owner of Marvel Entertainment at a cost of a cool $4 billion. That… Read More »Disney acquires Marvel – Superheroes to join Disney fold
No less than 4 people have forward this NY Times article on the new ‘family lifestyle’ look for The Disney Brand. The most expensive piece of clothing sold by the Walt Disney Company six years ago was a $75 sweatshirt embossed with a mug shot… Read More »Disney Branding Hits The New York Times