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Disney and myLINGO to provide free Spanish Language Audio Track for “McFarland, USA” via mobile app

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If there’s a strategy to propel Disney’s “McFarland, USA” to the top of the 2015 box office, it probably involves attracting Spanish-speaking viewers to theaters. Disney clearly identified this early on and has developed a partnership to make the movie available to as many native Spanish speakers as possible.

Walt Disney Studios has announced a collaboration with myLINGO, a smartphone app that allows moviegoers to experience a film in the language of their choice discreetly through personal headphones. For Disney’s upcoming release of “McFarland, USA,” moviegoers can enjoy the film in Spanish right along side their bilingual family and friends when the film hits theaters on February 20.

The myLINGO app uses the microphone on a moviegoer’s smartphone or other device to “listen” to the audio, once the movie has begun. The app, through a proprietary algorithm, then matches the unique audio signature to its precise place in the movie, and plays back the alternate language audio through headphones in perfect sync with the film. The audio file will only play if it hears the movie, and once the movie is over, the file self-deletes from the app.

“We are delighted to bring the magical world of Disney films to a broader group of Spanish-speaking viewers and multicultural families at select theatres with this new technology,” said Paul Holliman, Vice President, Strategic Planning at Walt Disney Studios. “myLINGO provides a rich and customized cinematic experience, where bilingual families and friends can share the same emotion, laughter and excitement together in a whole new way.”

The Spanish audio track for “McFarland, USA” will be offered for free via a promotional code throughout opening weekend February 20 – 22. Following the opening weekend, filmgoers can access the audio track for $1.99.

“The Walt Disney Company is one of the most iconic and respected companies in the world, and myLINGO is thrilled to be working together on such an important film about bringing people and communities together,” said Adam Polak, co-founder of myLINGO. Co-founder, Olenka Polak added, “myLINGO is dedicated to creating authentic and inclusive experiences that are accessible to all moviegoers no matter what language they speak.”

Full plot synopsis is below the jump:
Read More »Disney and myLINGO to provide free Spanish Language Audio Track for “McFarland, USA” via mobile app

Big Hero 6 becomes Disney’s fourth movie of 2014 to surpass $500 Million at Box Office

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2015 Disney Movie Slate Predictions

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The 2015 Walt Disney Studios Motion Pictures schedule has been discussed before here on the blog, but with a new year I wanted to take a stab at some predictions for how well the films will be received by critics and at the box office. We’d also like to have your preductions in the comments.

2014 was a really weak year for the box office, and I don’t expect market conditions to change too much in 2015. That means Disney already has a steep slope to climb. But Disney was the king of 2014 and the 2015 movie slate Disney appears to have that box office win in hand already.

In order of release here we go.

JANUARY 23, 2015 – Strange Magic

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This movie came out of nowhere, aka Lucasfilm Animation Singapore. This film has a very similar feel as Fox’s 2013 animated flick “Epic.” I see it doing just about the same at the domestic box office. I expect the public will enjoy it more than the critics who didn’t like “Epic” at all.

Domestic total: $112 million
Rotten Tomatoes rating: 59

FEBRUARY 20, 2015 – McFarland, USA

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Disney really hopes that “McFarland, USA” does better than “Million Dollar Arm.” Kevin Costner should attract some viewers, but the story seems like it will fall flat to me.

Domestic total: $46 million
Rotten Tomatoes rating: 49

MARCH 13, 2015 – Cinderella

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The fairy-tale is a staple of Disney movies and it’s been a few years since one as pure as Cinderella has been on the big screen. Director Kenneth Branagh will bring his ‘A’ game for Disney and the supporting cast will make this a must-see film for the spring.

Domestic total: $255 million
Rotten Tomatoes rating: 65

Read More »2015 Disney Movie Slate Predictions

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Big Hero 6 helps Disney reach major box office milestone

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It was a super weekend for Big Hero 6

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Guardians of the Galaxy Takes Top Spot at 2014 Global Box Office

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