Imagineering Research creates Augmented Reality digital character tool

Disney Imagineering’s research division is actively working with brilliant student groups around the world. It’s a big part of their recruitment program and occasionally creates something that could make its way into the parks or resorts in a few years.…

NextGen Technology StoryMaker adds personalized farewell to “it’s a small world”

To me the real promise of the next-generation technology Walt Disney World reportedly spent northwards of $1.6 billion installing in its parks has always been to augment the guest experience with even more magic. Disney chose to start with a…

Lucasfilm’s ILM developing virtual Star Wars universe for Disney’s Theme Parks

With the acquisition of Lucasfilm, Disney also picked up one of the true innovators in digital effects and film technology – Industrial Light & Magic (ILM). ILM may have been worth the whole $4 billion price tag themselves. Of course,…