Disney Does Well through iTunes, But…
Chuck Salter of FastCompany.com takes an extensive look at the results of Disney/ABC’s deal with Apple’s iTunes, and Disney’s post-Eisner doings in general. Breaking ground on iTunes was a risky strategy, one that could have alienated advertisers and local affiliates. "It wasn’t something you expected Disney to be the first to do, given its historically… Read More »Disney Does Well through iTunes, But…