I love reading Press Releases. They’re so shamelessly self promoting that if you aren’t careful to read between the lines you miss the real message. Disney recently released their ‘Year Ahead’ press release touting all the great things to come to the Walt Disney Parks and Resorts in 2007. Here’s my take on what they’re really saying
After a momentous 2006, Walt Disney Parks and Resorts is poised to unveil a full slate of exciting new attractions and entertainment in the coming year, highlighted by the continued rollout around the world of its groundbreaking Where Dreams Come True initiative.
If by momentous they mean two new ‘officially open’ attractions in the US parks, the debut of some ‘Cars’ characters photo-ops, and new music for the WDW Magic Kingdom parade, then sure, I agree 2006 was great. Otherwise it was a year of busy parks for guests without much new to enjoy. If you’re going to count the two Finding Nemo additions as part of the 2007 debuts, then you can’t claim they were part of 2006 too. Mostly 2006 was a year of construction and the slow wrap up of a major promotion. But you have to have those years too.
And, btw, what kind of promotion is ‘Where Dreams Come True?’ Whose dreams exactly? And what happened to the Happiest and most Magical places on earth?
Read More »Deconstructing Disney: 2007 ahoy