World class themed environments and attraction experiences can be found in many theme parks around the world, but what sets Disney’s theme park and cruise line business apart from its competitors has always been excellence in customer service or as Disney calls it Guest Service. This week, Newsweek announced that Disney Cruise Line topped its list of brands that exemplify America’s best customer service for the second year in a row. Disney’s guests ranked Disney Cruise Line as the no. 1 company overall, across a variety of industries, as well as in the cruise line operator category.
“Great service is at the heart of everything we do,” said Jeff Vahle, president of Disney Cruise Line. “If you have sailed with us, you know that our Crew Members pay close attention to the details. They take the time to understand your preferences and go out of their way to turn ordinary encounters into magical moments. It’s what we are known for at Disney, and we couldn’t be prouder of this recognition from Newsweek.”
For the survey, Newsweek and Statista identified America’s Best Customer Service brands based on an independent survey of more than 20,000 U.S. customers who have either made purchases, used services, or gathered information about products or services in the past three years. Customers were asked whether they would recommend brands to friends or family and to assess brands in the following areas: quality of communications, professional competence, range of services, customer focus and accessibility.
Congratulations to everyone who works at Disney Cruise Line and continues to deliver the level of customer service that makes the cruise experience a value, despite its high prices compared to some other cruise lines it competes with.
In the future, Disney Cruise Line will expand its horizons, with new ships scheduled for delivery in 2021, 2022 and 2023. The name of the highly anticipated fifth Disney Cruise Line ship, Disney Wish, was recently announced along with the ship’s featured stern characters – Rapunzel and her feisty sidekick Pascal. The Disney Wish is scheduled for delivery in late 2021 and will set sail in January 2022. All three new ships will be powered by liquefied natural gas and, at approximately 144,000 gross tons and 1,250 guest staterooms, be slightly larger than the Disney Dream and Disney Fantasy.
For a full list of customer service awards, visit Newsweek.com.
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