While we are all excited for Disneyland’s 60th Diamond Anniversary, the Disney Store is celebrating a special day of its very own. It was on March 28, 1987 in Glendale, California that The Disney Store first opened its doors. Now The Disney Store is turning 28 years old on March 28, 2015 and wants guests to join in on the celebration.

Next Saturday your local Disney Store will be celebrating with some special events, songs, and gifts! There will be a special Opening Ceremony at your local Disney Stores, the first 28 guests to make a purchase in store will receive a great gift, there will be special one day discounts for all of the loyal Disney Store shoppers online and in-store, and at the 28th minute of every hour everyone can join the Cast Members in a song and dance for a special JAMboree!

There will also be fun activities throughout the day and will vary from location to location. Guests are encouraged to dress up as their favorite Disney Store characters and in their best Disney Store outfits. Come join the all-day celebration with your favorite Disney Store Cast Members on this momentous occasion and tell them about your best memory from The Disney Store! Be sure to check your local Disney Store for hours of operation. Please share the fun and tell us what your favorite memory you had while at the Disney Store.


Wingapo everyone! My name is Sabrina Jones and I am the Disney Alchemist. Disney is about magic, making dreams come true, embracing who you are, and bringing joy into people’s lives. Now I am here to help you navigate through the enormous, yet enchanting world of Disney pop culture. Now once upon a time, Disney was well known for their amazing animated films that now bring a sense of nostalgia to all. Disney has since grown to be a powerhouse in pop culture with new additions such as Marvel and Star Wars. I have been a Disney fan my whole life and a self-titled geek as well. I have always had a fascination about pop culture and how it influences everyone in their daily lives. Each week I will discuss Disney news, history, trivia, secrets, and so much more. Consider yourself my sorcerer’s apprentice, and I will teach you how to maneuver through all of the vast magic Disney has to offer everyone young and old.