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Marvel Universe Live attracts primary sponsor

Tony Stark's Workshop Concept Art from Marvel Universe LIVE!

Tony Stark’s Workshop Concept Art from Marvel Universe LIVE!

In a move usually reserved for sporting events, Feld Entertainment has partnered with, to announce a partnership in support of one of the most ambitious live event experiences in history, Marvel Universe LIVE! This sponsorship agreement will help support the event’s the 85-city tour, which debuts in July in Tampa, FL.

“ is known for finding new and interesting ways to go the extra mile for their customers,” said Feld Entertainment Executive Vice President and Marvel Universe LIVE! Producer Juliette Feld. “The company is a true resource for families, making them a perfect fit for Feld Entertainment because of our connection with the same audience.” President Stormy Simon said, “Marvel Universe LIVE! aligns well with’s key demographics of families and moms who want to treat their kids to something fun. We’re very excited to be partnering with Feld Entertainment.”

Marvel Universe LIVE! will captivate audiences with an authentic and original story that brings more than 25 Marvel characters together on one epic quest. The story is framed around the battle over the Cosmic Cube, the source of ultimate power and one of the most feared and coveted treasures in the Marvel Universe, that has been shattered into pieces by the mighty Thor in order to prevent it from falling into the wrong hands. With the pieces scattered across the globe, Thor’s villainous brother, Loki, devises a scheme to clone its powers, inciting a threat that could not only decimate Earth but also obliterate the Universe.

The partnership will provide attendees access to the “Club O Rewards” database which offers unique experiences to’s loyalty program members and the creation of an umbrella program to highlight community service efforts in local markets. will also be a co-sponsor of “fly away” trip giveaways to give fans and families alike the chance to attend the Marvel Universe LIVE! World Premiere event in New York. In addition, both parties will have a brand presence in each other’s highly-trafficked web sites and will be featured in Marvel Universe LIVE! digital, radio, print and television advertising.

For more information, visit the Marvel Universe LIVE! website.