It’s still taking a little getting used to for me to accept that these Marvel superhero films are now Disney films as well. Yes, technically Paramount is still distributing Captain America, but Marvel is 100% Disney now. There’s no denying that Disney has a new set of live action film stars on its hands. Thor, while not a game changer, was a pleasant success. Now Captain America up next to see what sort of damage he can do at the box office. Next year’s The Avengers will be the real test.
Early reviews for Captain America are good. Fan boys (and girls) will certainly like it. It sounds like they did a good job setting up the mythology that eventually becomes the basis for the other heroes and organizations in Marvel’s The Avengers multiverse without too much deviation. It also sounds like there are no issues with returning to a World War II setting yet again for another film. Apparently America’s appetite for showing how badass we were as a fighting force has no bounds, not sure how well that will play in the rest of the world, however.
Ready or not, Captain America will hit theaters this Friday. How does the first Avenger fit into your summer movie-going plans? A must see? or a wait and see?
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This is the last film in the Paramount deal. When deciding whose film it really is, think about the fact that the deal was structured to give Paramount 10% of the profits and Marvel (now Disney) takes the rest. This was because Marvel had reached a point where they could self-finance their films (much like Lucasfilm did with the Star Wars sequels and prequels) with Paramount only hired to handle marketing and distribution.
Captain America opens this Friday. I almost forgot. Should Disney be doing more to integrate Marvel into its fan base? http://htl.li/5JDhI
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