New Name for SeaWorld’s Operations Company & a new View too

With the sale of Busch Entertainment Corp. to The Blackstone Group, comes a new name for the company that operates some of the nation’s best known and popular theme parks. “SeaWorld Parks & Entertainment” will replace “Busch Entertainment Corporation”. However even company insiders don’t know if the new name will also replace the “Worlds of Discovery” brand that BEC had been using to unify its theme park properties.

The new name reflects the prominence of the SeaWorld brand in both the family travel industry and among the company’s portfolio of parks.

“It is one of the world’s most widely recognized and respected family travel brands,” said Jim Atchison, SeaWorld Parks & Entertainment President. “SeaWorld has been a brand associated with quality family entertainment since SeaWorld San Diego opened its gates for the first time in March 1964.”

Despite the new name, little else about the company changes with today’s acquisition by Blackstone, Atchison said. The leadership team, park portfolio, operating philosophy, commitment to quality and workforce is unchanged: “While this is the start of an exciting new phase in our evolution, we remain dedicated to the same values and principles that have been the foundation of our success for five decades.”

Also announced today was a Google Maps Street View of the Orlando and San Diego SeaWorld theme parks making them now available for virtual visits and adventures.

Street View visits to the parks are accessible via Web and mobile applications. Viewers can start by going to and searching for SeaWorld, Discovery Cove or Aquatica. Then drag the orange “Pegman” icon (found at the top left of the map) for a “walking tour.” Among the highlights -– also seen in “satellite mode” — SeaWorld visitors can look for the world’s most famous killer whale, Shamu.

“We’re thrilled to be among the first theme parks in the world to get the Google Street View treatment,” said Joe Couceiro, chief marketing officer for SeaWorld Parks & Entertainment. “Now, no matter where you are, you can enjoy an online experience of our parks including seeing their scope and diversity while planning your vacation. The only thing missing is getting splashed by the real Shamu or taking on the best roller coasters in the world.”

SeaWorld Parks & Entertainment operates 10 parks across the U.S.: SeaWorlds in Orlando, San Diego and San Antonio; Busch Gardens parks in Tampa, Fla. and Williamsburg, Va.; Discovery Cove and Aquatica in Orlando; Sesame Place near Philadelphia, Pa.; and water parks Adventure Island in Tampa and Water Country USA in Williamsburg.

3 thoughts on “New Name for SeaWorld’s Operations Company & a new View too”

  1. But didn’t the acquisition also include the Busch Gardens parks? It seems like Blackstone would come up with a name that was inclusive of all its properties.

    On the other hand, I’m VERY glad the parks went to a company that cares for their quality, and is committed to operating them with the same level of attention they receieved under Anheuser-Busch. I love SeaWorld Orlando like any Disney park! :-)
    (I hear SW San Diego is nice too)

  2. The acquisition included the Busch Gardens parks, Discovery Cove, Sesame Place, etc. The Busch name is only licensed from A-B InBev for a set time now. I am guessing it may go the way of the MGM name on the Disney Studios, eventually, which will be sad indeed after the history the park has with that name.

    The observation about whether “Worlds of Discovery” will stay or go is a good question. When the sale was upcoming, the signage around the exterior of the Orlando park went through a change where they removed the “Adventure Parks” wording. That was a couple months ago now. I was wondering if “A Blackstone Property” or something would show up there, but maybe there will be some other cohesive tie-in used for the signage. Too early to tell.

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