Up Soars at the Box Office

Looks like I don’t have to tell many of you to get out and see ‘UP’ from Disney/Pixar. It has brought in an estimated $68.2 million at the box office this weekend. That’s pretty close to the $70 million “The Incredibles” earned on their opening weekend. So I imagine the suits down in Burbank are pretty happy right now.

I’m glad Disney gives Pixar the room they need to b as creative as they want to be. I think the marketing department is finally on board, this was a great campaign for a department that’s had a few stumbles for the last few animated films. Let’s hope they can keep it up for “The Princess and The Frog”. The only thing that seems to be lacking with ‘UP’ is stuff to buy. Apparently consumer products got cold feet making toys for a movie that features a grumpy old man and forgot about the cute kid, the balloons, and all the wonderful flying toys. Demand is there, but the product isn’t.

9 thoughts on “Up Soars at the Box Office”

  1. I loved, loved, the movie UP. The story and message was a beautiful one to watch. They did such a good job getting attached to these characters with very few words. It is amazing what you can say with pictures.

  2. Not to mention that the talking dog plush require you push a button on their paws rather than the collar. No sense of imagination or coolness with those guys. None.

  3. Several theaters are not showing “Partly Cloudy” with Up. I went to see it Saturday in 3D, and did not get to see the short. I looked on IMDb, and there are lots of similar complaints. Did this happen to anyone here?

    1. I was lucky enough to see “Partly Cloudy” in 3D here in Kissimmee, FL. I really enjoyed the short once again. Pixar knows what it is doing with those shorts!

  4. Oh, I meant to say, I *did* find some UP stuff I wanted at the Disney Store. But it wasn’t in my size…or my daughter’s. Oh well. Maybe at the parks?

  5. Pingback: “UP” Gets Two Thumbs, um, Up! Also, Disney Landmarks! | The Disney Blog

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