I mentioned this was being considered by Disney the other day, now we know the details. Disney has chosen December 11th for the wide debut of its next feature animated musical “The Princess and The Frog”. The movie will actually open on November 25th in limited markets (LA and NY) to build buzz for the wider open.
This is a very good move on Disney’s part and will prevent another ‘Twilight’ occurance (this time against Alvin and the Chipmunks, I know, but why take any chances). It will also allow some families to take advantage of winter break to pack the theaters during the week to see this return to Classic Disney Animation greatness. In fact, I would expect Disney to do even more limited screenings between Thanksgiving and December 11th to build the buzz. Perhaps open to D23 members only.
I’m really glad to see them make this change. This will have the movie in wide release as most schools let out for their Winter break. The previous release date seemed kind of inexplicable to me as it would have involved Disney giving up the first 1-2 weeks that kids were out of school.
Next Disney princess will debut a little early. http://bit.ly/JEkgM
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