Chicken Little, Nightmare Before Chrismas, and Meet The Robinsons were all released on Disney Digital 3D. But it took Hannah Montana to propel the technology to new heights and set Box Office records while doing it. Fortune magazine looks at the craze, the competing technologies, and why audiences should expect to see even more 3D movies in the future. (Hint: it’s near impossible to pirate.)
Unless they happened to have adolescent daughters, it’s unlikely that many Hollywood executives donned funny glasses the first weekend in February to catch the film debut – in glorious 3-D – of Disney’s tween TV and pop star Miley Cyrus, better known to fans as Hannah Montana. But come Monday, there were high-level meetings all over town to deal with its impact. “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert Tour” opened small, on only 683 screens. But thanks to packed theaters and premium ticket prices ($15 to $24 each), it booked $31 million. That’s $45,000 per screen – a Hollywood record.
(Via Fortune magazine)