The Coming 3D Movie Wave

Chicken Little, Nightmare Before Chrismas, and Meet The Robinsons were all released on Disney Digital 3D. But it took Hannah Montana to propel the technology to new heights and set Box Office records while doing it. Fortune magazine looks at the craze, the competing technologies, and why audiences should expect to see even more 3D movies in the future. (Hint: it’s near impossible to pirate.)

Unless they happened to have adolescent daughters, it’s unlikely that many Hollywood executives donned funny glasses the first weekend in February to catch the film debut – in glorious 3-D – of Disney’s tween TV and pop star Miley Cyrus, better known to fans as Hannah Montana. But come Monday, there were high-level meetings all over town to deal with its impact. “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert Tour” opened small, on only 683 screens. But thanks to packed theaters and premium ticket prices ($15 to $24 each), it booked $31 million. That’s $45,000 per screen – a Hollywood record.

(Via Fortune magazine)

3 thoughts on “The Coming 3D Movie Wave”

  1. Nice post! You can pirate a 3D movie but it is challenging to say the least. One would only have to hold a camcorder to only ONE side of the glasses to get a correct image.

    Of course it is not going to be in 3D. 2D only.

    1. For a myriad of technical reasons, the quality of such a pirated movie would be so poor, it probably wouldn’t be worth doing.

  2. Let’s not forget that James Cameron, the maker of some of the biggest movie hits and a huge technology lover, has vowed to shoot most of his movies in 3D. Avatar and Battle Angel are both being shot in 3D, and when those come out, that will break records, too.

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