Warner Drops HD, Stick With Blu-ray

Warner Brothers Entertainment (including, presumably, New Line Cinema) has been supporting both the HD-DVD and Blu-ray formats in the high definition DVD market.  However, the company is now dropping HD and continuing to support Blu-ray, the same format Disney supports.

Blu-ray got a big boost in June when Blockbuster Inc. announced it would stock only Blu-ray titles as it expands its high-definition offerings.

Target Inc., the nation’s second-largest retailer, decided in July to sell only Blu-ray DVD players.

Among the other major studios that have decided to go with Blu-ray: The Walt Disney Co., Sony Corp.’s Sony Pictures, News Corp.’s Twentieth Century Fox and Metro-Goldwyn-Mayer.

Viacom’s Paramount Pictures, which also owns DreamWorks SKG, dropped its support for Blu-ray and said it would start distributing films exclusively in the HD DVD format.

Universal Pictures, a unit of General Electric, also releases films only in HD DVD.