Kelly Blue Book Cars Promotion

Kelly Blue Book has announced the ‘blue book values‘ for some of the characters in Pixar’s animated feature ‘Cars’. Lightning McQueen reportedly clocks in at $1.5 million. Of course, there’s a contest. If you can get yourself to one of these 8 cities (Boston, Chicago, Dallas, Detroit, Los Angeles, New York, Seattle, San Diego) go ahead and enter for a chance to see Cars at an early screening.

Whomever came up with the idea to market the movie Cars through the usual automobile marketing media had a really great idea. Of course, I feel like a sucker giving my personal information away to all these companies that will just want to sell me something.

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