Kelly Blue Book has announced the ‘blue book values‘ for some of the characters in Pixar’s animated feature ‘Cars’. Lightning McQueen reportedly clocks in at $1.5 million. Of course, there’s a contest. If you can get yourself to one of these 8 cities (Boston, Chicago, Dallas, Detroit, Los Angeles, New York, Seattle, San Diego) go ahead and enter for a chance to see Cars at an early screening.

Whomever came up with the idea to market the movie Cars through the usual automobile marketing media had a really great idea. Of course, I feel like a sucker giving my personal information away to all these companies that will just want to sell me something.

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Whit Honea is the author of The Parents' Phrase Book. He lives in the L.A. area with his wife and two boys. You can find his writings and other works all over the Internets. Now available on Twitter.