JustinSpace imagines pitching the concept for "it’s a small world" to an executive today:
Things are slow at WDI so they hold an open call for ideas.
You pitch your epic attraction about world peace; it’s a boat ride.
"We’ll have dolls representing all the cultures of the earth singing and dancing!"
What’s the story?
"There isn’t one," you say.
What are the "wow" moments?
"There aren’t any. Well, the whole thing is sort-of just wow."
So how much will this cost?
"Around 40 million."
Thank you, NEXT.
The post gets right to the heart of what made the Disney experience great in the past and some things current management may want to consider as they look forward to the next 10-15 years and WDWs 50th Anniversary. (Hint: Turtle Talk with Crush and Expedition Everest are on the right track (although some parts of Everest show a desire to cut costs and sacrifice show, which I’m not happy about).)
To JustinSpace’s excellent post I would add that "it’s a small world", "Pirates of the Caribbean", "Country Bears", and most of what we think of as Classic Disney Attractions, while not movie based, all had the benefit of design by Imagineers who had their roots in animation. The above three all by Marc Davis. While we’ll never see the likes of Marc Davis again, John Lasseter believes that merging the talents of Walt Disney Feature Animation, Pixar, and Walt Disney Imagineering is important to the future of the Walt Disney Company. Does anyone disagree?
I really hope someone over at Disney Corporate is reading the Imagineering Rebirth blog and learning some lessons.