Forbes.com has a new article about how Disney Mobile is raking in the sales and providing great synergy with Disney’s existing products. From Cell Phone Wallpapers to ringtones, the products are affordable and aimed at the youth market.
"The kids are snapping up these ring tones,"
says Rubin. "They’ll spend $2 for a ring tone when they would rather
comb the file-sharing networks for hours rather than pay for a 99-cent
The next step for Disney Mobile? Their own cell phone company.