Update: Many more details revealed at Disney Online.
When I heard that a magazine related to the D23 “are you 23″ club promotion had been released early by a few bookstores, I made a few calls but was unable to find a copy in my area. I’ll definitely be checking around tomorrow.
Others were more lucky than I. Turns out it’s not so much a magazine as a 62-page coffee book quality quarterly edition. Here are some of the clubs details revealed inside:
An inset details membership into D23 and implies an annual fee, but money is not something needed to be discussed here. Membership includes a year’s subscription to the publication, membership card and certificate designed by Disney Master Artist Dave Pacheco, a ’surprise’ collectible gift from ‘the new Walt Disney Archives Collection’ (no doubt, these are the pins that were initially displayed on DisneyShopping.com), exclusive special events and merchandise opportunities and discounted admission to D23 Expo: The Ultimate Disney Fan Experience in Anaheim, September 10-13. Potential members can sign up at disney.com/D23, the Disneyland and Walt Disney World Resorts and DisneyShopping.com as well as the Disney Store.
Still no word on exactly what that annual fee is or if it covers an individual or a family unit.
A more extensive look at the club and magazine, including photos and page layouts, at Stitch Kingdom.
I’m sure I’ll have more to say later. But so far, I’d be a bit worried if I was a group like the NFFC or one of the recent Disney fan run magazines that filled the void in the absence of an official Disney magazine. They’ll have to work harder to differentiate themselves and struggle against internal pressure on Disney’s part to give the best stories to their on vehicle.
So far, I haven’t seen any social networking or social media aspect of D23. But we’re still just getting some leaked details, so who knows. Us blogs and websites may have to watch out too. Who knows.