youth

Disney using heroines from Frozen to teach coding to youth.

I missed this one last fall, but think it’s important enough to share today. Disney Interactive ha partnered with Code.org to create a computer science tutorial that will feature Frozen’s Anna & Elsa helping teach youth of the world, and especially girls, how to write… Read More »Disney using heroines from Frozen to teach coding to youth.

Teens talk about Online Communities

I think it’s safe to say that with Club Penguin, Toon Town Online, Pirates, Pixie Hollow and other popular online role playing sites, The Walt Disney Company has invested a lot of money in online communities. These games are more than just a revenue stream… Read More »Teens talk about Online Communities

Welcome Disney XD to your TV and PC

Disney XD, launched today, February 13, is a revised version of ToonDisney, one of Disney’s family of cable channels. But Disney XD is really a multi-platform brand that will showcase live-action and animated programming for kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor.

Disney XD branded content will span television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is expected to reach over 72 million households via its basic cable affiliates.

In today’s world, the difference tween digesting media online and on a Television is rapidly shrinking. So it was no surprise that Disney Online has also introduced DisneyXD.com, the online and mobile Web destination for the new Disney entertainment brand designed to appeal to kids and tween boys to tag team with the cable channel. DisneyXD.com will feature an abundance of action-based games, full-length video and customizable community features populate the site focused heavily on themes of adventure, accomplishment, gaming, music and sports.

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Knievel Cartoon Coming to Disney XD

An animated television series inspired by Robbie Knievel, son of the late Evel Knievel, is being developed by Disney. “Kid Knievel” will debut on Disney XD in fall of 2009. Disney XD is the former Toon Disney cable channel which is being re-branded to be… Read More »Knievel Cartoon Coming to Disney XD