I was recently asked why if Disney Oz The Great and Powerful isn’t performing up to Disney Studios expectations have they already started working on a sequel? First off, working on a sequel and going into production are two different things. But secondly, Disney does have some amazing expectations for the Oz franchise. Heck Imagineering has already built a model of the Emerald City with expectations of adding it as a whole new land to a certain theme park.
According to BoxOfficeMojo, at $453 million so far, Oz is performing well versus other films released at the same time and versus previous years, but it’s disappointing when compared to the success of Tim Burton’s billion dollar box office hit Alice in Wonderland. Alice’s numbers were the stretch goal (aka best possible scenario) for Oz. I think Disney would have been happy to have reached 70 or 80 percent of Alice, but right now, it’s on trajectory for just over 50 percent.