I’m always fascinated to see how Disney chooses to market its films to non-US audiences. Frequently it’s completely different material than what we see. With Pixar’s Brave we’re seeing a few really interesting takes.
Some cultures it might be hard to sell a movie with a female protagonist, so they’ve gone a little macho. Here’s a recently released poster for Italy:
Notice the distance between Merida and her family. Here is another version which makes the movie look like it’s about a war.