disneynature

Thanks to EARTH, Disney plants 2.7 million trees to help heal forest

Making good on its promise, the Walt Disney Company has arranged with The Nature Conservancy to plant 2.7 million trees in Brazil’s Atlantic Forest, one of the planet’s most endangered rainforests. In keeping with the Disneynature EARTH’s themes of protecting the planet and its wildlife, Walt Disney Studios volunteered to plant a tree in honor of every moviegoer who saw the film during its first week of release. The motion picture grossed an impressive $16.1 million at the box office during week one and broke an opening day record as well as an opening weekend record for a nature documentary.

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El Capitan Theatre presents EARTH in limited engagement

One of the few aspects of living in the Los Angeles area that I miss are the terrific events hosted by the El Capitan Theatre in Hollywood. Next up is Disneynature’s “EARTH” for a limited engagement. The gala premiere was held there just the other night.

The El Capitan engagement will run from April 22nd through May 26th, and will also feature a live stage show called “Animals From Around the World,” spotlighting wildlife experts sharing the unique characteristics of exotic animals in their care.

Plus, for every moviegoer who buys a ticket to the opening week of the movie, Disneynature will plant a tree on their behalf in the Atlantic Rainforest in Brazil. And, exclusively, during the run at the El Capitan, audiences will have a chance to see the new 4000-square-foot painting inspired by the film, “EARTH,” and painted by Wyland, the world’s best-loved environmental artist. Wyland is world renowned for his monumental Whaling Wall mural project (viewed by an estimated 1 billion people each year), his activities through the Wyland Foundation, and for being a leading advocate for marine resource conservation.

The El Capitan is also teaming up with Southern California Edison and Greenlite Lighting Corporation to “CHANGE the world” by providing energy efficient CFL lightbulbs for home use. For a minimum donation of 25 cents, guests will receive a CFL bulb which uses 75% less energy than standard bulbs.

Tickets are available at the El Capitan Theatre box office (6838 Hollywood Blvd.), on line at www.elcapitantickets.com, or by calling 1-800-DISNEY6

The full press release is below the cut:

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Two new ad spots from Disneynature’s EARTH

Disneynautre has just released two new promotional service ads (or PSA for short) into the wild. Feel free to spread around: In “Challenge” the cast of Earth encourages people to help the world out by seeing the movie during its opening week, when Disney will… Read More »Two new ad spots from Disneynature’s EARTH

Disneynature’s First Foray EARTH walks a careful path

The Walt Disney Company makes no attempt to hide the fact that they’re looking to capture the magic of Walt Disney’s “True Life Adventures” with their new film label Disneynature. The question is can Disney find the modern equivalent to the line between entertainment and… Read More »Disneynature’s First Foray EARTH walks a careful path

EARTH by Disneynature – Heritage

The first webisode, Heritage, from Disneynature’s EARTH takes you through Walt Disneys dream of creating nature documentaries, from his Bambi and True Life Adventures to the creation of the Disneynature label in his legacy. Award-winning Director Alastair Fothergill also speaks about the EARTH documentary and… Read More »EARTH by Disneynature – Heritage