Do you want to know who at the Walt Disney Company is making the decisions that entertain your kids across all the Disney Channel platforms? 47-year old Rich Ross is the man. He’s successfully transformed The Disney Channel into a tween girl magnet and is… Read More »Disney Channel President Rich Ross Profiled
Disney XD, the Walt Disney Company’s new cable channel aimed at boys, got off to a good start on its Friday premier. “Aaron Stone” anchored the opening night performance. According to TV Week the numbers look good for Disney XD. But the jury is out… Read More »Disney XD gets off to great start.
Disney XD, launched today, February 13, is a revised version of ToonDisney, one of Disney’s family of cable channels. But Disney XD is really a multi-platform brand that will showcase live-action and animated programming for kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor.
Disney XD branded content will span television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is expected to reach over 72 million households via its basic cable affiliates.
In today’s world, the difference tween digesting media online and on a Television is rapidly shrinking. So it was no surprise that Disney Online has also introduced DisneyXD.com, the online and mobile Web destination for the new Disney entertainment brand designed to appeal to kids and tween boys to tag team with the cable channel. DisneyXD.com will feature an abundance of action-based games, full-length video and customizable community features populate the site focused heavily on themes of adventure, accomplishment, gaming, music and sports.
An animated television series inspired by Robbie Knievel, son of the late Evel Knievel, is being developed by Disney. “Kid Knievel” will debut on Disney XD in fall of 2009. Disney XD is the former Toon Disney cable channel which is being re-branded to be… Read More »Knievel Cartoon Coming to Disney XD