Disney Channel President Rich Ross Profiled

Do you want to know who at the Walt Disney Company is making the decisions that entertain your kids across all the Disney Channel platforms? 47-year old Rich Ross is the man. He’s successfully transformed The Disney Channel into a tween girl magnet and is working on changing Disney XD into the same thing for tween boys. Even if you miss the Disney Channel programming of old, you have to admire his ability to attract eyeballs to the Mouse House’s TV shows.

For more on where Ross is coming from and where he’s taking Disney, read this LA Times profile.