No video parody this time, but it’s not needed, this iconic image of Sam The Eagle as Captain America is a great promotion for both Marvel and the Muppets simultaneously. Previously: Muppet Marketing and Muppet Philosophy.
disney the muppets
Editor: Please help me welcome back our latest guest author Amanda Correia.
Ladies, Gentlemen, and Muppet-kind,
In less than four short months, one of the most highly anticipated and best-marketed films of the year will finally hit theaters. That’s right, folks, we’re talking The Muppets, the brilliance and magic of Jim Henson’s vision reborn with the help of some very creative minds. The film has an impressive list of celebrities who will make an appearance, including co-stars Jason Segel and Amy Adams, Jack Black, Emily Blunt, Neil Patrick Harris, Kathy Griffin, Ben Stiller, Mila Kunis, Lady Gaga, and the list goes on. These celebs are faced with the challenge of bringing the classic Muppets, some of the most distinct characters of the century, to life in a way that is true to their original identities but also relevant in today’s society. Basically, they have to bring “it”. And solely based on the marketing that has been released thus far, I personally see no indication of anything less than the best.
It all started with a poster and a “Kermit Cam”, strategically placed on the Internet in early May, officially launching their 6-month campaign. This teaser poster can only be described in one word: epic. Only a few days prior, Kermit the Frog showed up at the Pirates of the Caribbean: On Stranger Tides premiere (for what would Disney be without some good ol’ cross-promotions?), and played black carpet correspondent for the night. This video is hilarious and brilliant. You must watch it for yourself.
If you read one thing today, make it this thought provoking article on Jim Henson’s The Muppets and the journey they’ve been on since Henson’s untimely death. Author Elizabeth Stevens displays an obvious passion for the Muppets and a keen understanding of what makes them… Read More »Muppet Philosophy
Disney has released a new poster for Disney The Muppets intended for international audiences. However, I hope the colorful, energetic poster finds a home domestically too. What do you think? Previously: Disney The Muppets releases first full trailer, Being Green Teaser Trailer, The Fuzzy Pack… Read More »New Disney The Muppets Poster
The marketing machine behind the new Muppets movie has been very busy as of late. They’ve produced spoof and parody trailers that have been very successful at creating some buzz. I really like that strategy. It harkens back to the concept behind a lot of… Read More »Disney The Muppets Releases first Full Trailer
I’m really loving the marketing strategy for Disney The Muppets movie. The latest teaser trailer is “Being Green” which is, of course, a perfect spoof on the Green Lantern movie. Brilliant! Can’t wait to see what’s next.
It was just Monday this week that the first teaser trailer for Disney The Muppets rolled out. “Green with Envy” was a bit unconventional, but definitely a hit. The promo team for Disney The Muppets has been really busy as they’re already rolling out the… Read More »Muppet Teaser: The Fuzzy Pack spoofs The Hangover II
Are those Muppets masters of promotion or what? Check out their first teaser trailer “Green With Envy” … yes, keep watching, it’s a trailer for Disney – The Muppets, really. This hits all the right notes in my book. Even ends with a social media… Read More »The Muppets Teaser Trailer hits the Internets