Here’s an economics question to consider. You run a pie shop where you have 8 slices of pie and a line outside the door with 10 people in it. What do you do? You could raise the price of a slice of pie so that… Read More »Why Disney needs to sell more pie, not less
Let me start with a full disclosure. I would be perfectly happy if FastPass went away tomorrow. On the whole I think it is a bad thing for the parks. Here’s a short list of FastPass’ problems as I see it: it artificially inflates wait time for rides with high-throughput, creates unhappy guests, and crowds the open spaces of the parks effectively lowering park capacity. It never really drove in-store sales and increased dining revenue the way it was originally intended too either.
What FastPass does do is effectively create an elite class of theme park attendees. Those who know how to maximize their day in the park by efficiently using FastPass have a very different experience in the parks than those who wait in every standby queue. Keep this point in mind. We’ll be coming back to it.