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Bob Iger

Disney Chair & CEO Bob Iger Talks Strategic Direction and Culture While in China

bobigerfDisney has been building its China strategy for over 15 years now. It started with Hong Kong Disneyland, includes some unique film partnerships, Disney English schools, and soon Disneyland Shanghai. Current Chair and CEO Bob Iger has been right there at the center of it for most of the effort. So it’s with more than a little authority that he took the stage last week at the Fortune Global Forum in Chengdu, China. Bob shared his unique insight into where Disney is headed, the company’s place in the global economy and his overall outlook on business — particularly business in China.

Below the jump are a few highlights from Iger’s responses:

Read More »Disney Chair & CEO Bob Iger Talks Strategic Direction and Culture While in China

How the Walt Disney Company Solved The “Boy Problem”

The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from a background in network TV… Read More »How the Walt Disney Company Solved The “Boy Problem”

Layoffs Expected at Disney

At the Mouse House world headquarters in Burbank, rumors have been ciruclating of coming layoffs and now the shoe appears to have dropped. Chief Executive mouse Bob Iger ordered an audit of the company and found it a bit puffy around the top & middle.… Read More »Layoffs Expected at Disney

How Disney Bought Lucasfilm and The Mouse’s Plans for Star Wars

A fantastic telling of the courtship between Disney and Lucasfilm over on Bloomberg: … At first Lucas wouldn’t even turn over his rough sketches of the next three Star Wars films. When Disney executives asked to see them, he assured them they would be great… Read More »How Disney Bought Lucasfilm and The Mouse’s Plans for Star Wars

Disney Unveils First Image of Shanghai Disneyland Model

Get your passport renewed and start saving your pennies, earlier today at the Annual Meeting of Shareholders of The Walt Disney Company, chairman and chief executive officer Bob Iger unveiled the first image of a model of Shanghai Disney Resort, featuring the resort’s theme park,… Read More »Disney Unveils First Image of Shanghai Disneyland Model

Disney CEO Bob Iger talks Marvel Theme Park

In an interview from earlier this year, Disney CEO Bob Iger talks with with Bloomberg’s Carol Massar about the recent acquisitions, Marvel’s movie properties and the possibility of a Marvel theme parks. Of course, he says its still early, but it sounds like wheels are… Read More »Disney CEO Bob Iger talks Marvel Theme Park

Disney Movie Marketing Encounters Another Obstacle

After the movie marketing debacle that was Disney’s John Carter (of Mars) heads rolled around the Walt Disney Studios. Exits included people from the marketing department, including its chief MT Carney, all the way up to studio head Rich Ross. But apparently that wasn’t all… Read More »Disney Movie Marketing Encounters Another Obstacle

Government of India Approves $180 Million Investment by Disney

Disney is getting into the market in India in a big way. A $180 million investment was recently approved as part of a $1.25 billion package of foreign investments. The mouse house will continue developing its investment in UTV, one of the largest entertainment and… Read More »Government of India Approves $180 Million Investment by Disney