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Marvel and Coca-Cola Assemble for New Global Promotional Campaign

Marvel and Coca-Cola Assemble for New Global Campaign

The Walt Disney Company and Coca-Cola have launched “Coca-Cola x Marvel: The Heroes,” an innovative collaboration featuring some of Marvel’s most popular characters.

The Details

In the limited-time campaign, the two beloved brands are bringing the world of Marvel to life with a brand-new TV commercial, as well as exclusive, limited-edition Coca-Cola pack designs featuring 38-character illustrations.

The new line of exclusive cans and bottles will feature heroes and villains from across the Marvel Universe. Illustrated with a balance of white, red, and black tones that highlight the characters. And each can is scannable, bringing its character to life through an AR extension on Coca-Cola’s website.

Plus, “Coca-Cola x Marvel: The Heroes” offers fans a chance to win exciting prizes from Disney and Marvel, including the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectable influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions.

“Our corporate alliance with Coca-Cola uniquely positioned us to develop something remarkably innovative within the industry,” Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company, said. “We took the traditional marketing paradigm and redefined it in the best way possible.”

Marvel and Coca-Cola

Collect Them All

The Marvel characters featured in 38 designs across the limited-edition products include:

  • Coca-Cola: Blade, Cable, Colossus, Daredevil, Deadpool, Elektra, Juggernaut, Kingpin, Loki, Moon Knight, Negasonic Teenage Warhead, Wolverine, Nick Fury, Storm (US Only), Super Skrull, War Machine
  • Coca-Cola Zero Sugar: Ant-Man, Black Panther, Black Widow, Captain America, Captain Marvel, Doctor Strange, Groot, Hulk, Iron Man, Ms. Marvel, She-Hulk, Rocket, Scarlet Witch, Shang-Chi, Star-Lord, Thanos, Thor

Starting today, fans can collect characters from this exciting new collaboration in stores globally. “Coca-Cola x Marvel: The Heroes” will be available in more than 50 countries worldwide across North America, Latin America, Europe, China, Japan, and Asia Pacific.

For more information, visit

Marvel and Coca-Cola

The Ad

The collaboration kicks off with a new TV spot that showcases a woman, who accidentally puts an entire comic book world in danger.

Then, the real magic of Coca-Cola unites the Marvel Universe to save the day.