The Walt Disney Company and National Geographic have announced a new global cross-platform campaign, called “ourHOME,” timed to coincide with Earth Month.
The Details
The campaign will spotlight efforts internally and externally that help protect, restore and celebrate “ourHOME” by highlighting creators, storytellers and cast members for their contributions.
The goal of “ourHOME’ will be to bring compelling stories to the forefront, including highlighting efforts being undertaken as part of Disney Planet Possible, a commitment to taking meaningful and measurable action to support a healthier planet for people and wildlife.
Plus, a new digital series will be released spotlighting three Disney Planet Possible stories with Nat Geo talent visiting Walt Disney World Resort to see the work firsthand.
Disney+ marks the occasion with the launch of an “ourHOME” content collection, featuring some of the very best storytellers and content creators celebrating the planet, including the critically acclaimed series “Queens,” “A Real Bug’s Life,” “Incredible Animal Journeys,” along with the full library of Disneynature films.
Disney is committed to putting possibility into practice and inspiring optimism for a brighter, cleaner and more environmentally sustainable future,” said Yalmaz Siddiqui, Vice President, Environmental Sustainability, The Walt Disney Company. “We hope the ourHOME campaign with Nat Geo helps bring greater awareness of the beauty and majesty of our planet to audiences everywhere.”
ourHOME Digital
- DisneyPlanetPossible.com – Destination detailing actions The Walt Disney Company is taking to protect, restore and celebrate our planet.
- Nat Geo.com/ourHOME – Destination for details on Nat Geo’s storied history of being a steward for the planet as well as ourHOME campaign content.
- Nat Geo Social – Using the full power of the Nat Geo social platforms, “ourHOME” will be amplified throughout the month, with curated daily posts around the three campaign pillars – Protect, Restore, Celebrate – as well as highlights of efforts across the entire campaign. All relevant social handles will be celebrating “ourHOME” all month long, including: @Disney; @Disney+; @NatGeo; @NatGeoTV; @NatGeoWILD; @NatGeoTravel; @Disney; @NatGeoAdventure; @NatGeoDocs.
- OurHOME Digital Series highlighting Disney Planet Possible stories with Alex Honnold (Free Solo) visiting Walt Disney World to learn more about how the company’s solar arrays not only provide renewable electricity but also provide habitat for bees and other pollinators; Mariana Van Zeller (award-winning journalist) visiting Walt Disney World to learn more about the recycling efforts at the parks, specifically related to the glass pulverizing initiative; and the Critter Fixers visiting Disney’s Animal Kingdom Theme Park at Walt Disney World to learn about wildlife care and conservation success stories at the park (along with some cute baby animals!).
- ourHOME Disney+ National Geographic Expeditions Sweepstakes – A special perk for Disney+ U.S. subscribers to enter for a chance to win a 10-day Nat Geo Expedition for two to the Galapagos. Sweeps entry period from April 15-April 30. More details to be announced shortly.
ourHOME Content
ourHOME Collection on Disney+ – Disney+ is launching an ourHOME collection with content that celebrates the beauty, awe and wonder of our planet.
Eclipse Across America – April 8, 2024, Nat Geo and ABC News partner for a two-hour live special to celebrate and capture the eclipse across the country.
Secrets of the Octopus – Next installment of this franchise in partnership with James Cameron debuting out on Earth Day, narrated by Paul Rudd and premiering on Disney+ on Earth Day.
Disneynature’s Tiger – All-new feature film narrated by Priyanka Chopra Jonas streams on Disney+ beginning Earth Day, marking 15 Years since Disneynature’s inaugural release, “Earth.”
ourHOME-themed programming scheduled across National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Disney Channel, Disney Junior, Freeform, FX and FXX.
A dedicated ourHOME spot featuring the voice of Morgan Freeman, airing throughout the month across all of Disney networks, Disney owned television stations and select digital platforms.
ourHOME in the Parks
Disney’s Animal Kingdom at Walt Disney World Resort will celebrate Earth Week, April 21-28, with specialty offerings and experiences that connect audiences with the magic of nature.
ourHOME Castle show at Disneyland Paris, highlighting scenes and images inspired by National Geographic explorers, will happen in the month of April.
Through April 30, Sleeping Beauty Castle serves as a backdrop for “A Wonderful World,” an awe-inspiring nighttime sequence created in collaboration with National Geographic that takes guests on a wonderful journey around the world.
Through projections of breathtaking images featured in National Geographic documentaries, guests have the chance to discover some of the most beautiful landscapes on Earth along with a wide variety of animals in their natural habitats. This spectacular homage to nature reminds us of the importance of protecting the ecosystems that surround us.
Walt Disney World will also have Earth Month-themed food throughout the month of April.
Photo Activations – Special photo activations for Park goers at Disney’s Animal Kingdom and Disneyland Resort to celebrate the launch of “Secrets of the Octopus.”
Animation Academy – Special drawing activity at Disney California Adventure tied to “Secrets of the Octopus.”
Shanghai Disney Resort will host the ourHOME Nature Conservation Forum on April 22, joined by National Geographic Explorer Xi Zhinong and will see the return of the “Celebrate Earth – Earth Month Fair” at Disneytown from April 19 through 22.
ourHOME Giving
- The Walt Disney Company will be making grants in excess of $1 million to charitable organizations through the Disney Conservation Fund (DCF). Funds will support global efforts to protect, restore and celebrate ourHOME. These programs add to the cumulative $125 million giving impact of DCF since it was established in 1995, with more than 1,000 species supported through programs that span half the countries of the world and all five oceans.
- Jane Goodall’s 90th birthday – In celebration of Jane Goodall’s 90th birthday on April 3 and in honor of her storied history with our company, Disney will provide funding to Jane Goodall’s Roots and Shoots, a program of the Jane Goodall Institute that empowers young people to create a better world for humans, other animals and our shared environment.
- Disneynature’s Tiger: In celebration of the release of “Tiger,” DCF will also provide funding to support the conservation of tigers across Asia.
ourHOME in the Community
Disney VoluntEARS – Activations with various partners and organizations for TWDC employees to take action for the planet.
ourHOME with Cast Members
Special employee-engagement screenings and events in Disney offices around the world.
How to do you plan to celebrate Earth Month 2024? Let us know in the comments.
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