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Disney and TikTok Partner On Special Content Hub Celebrating Disney’s 100th Anniversary (UPDATED)

Disney and TikTok Partner On First-of-Its-Kind Content Hub Celebrating Disney's 100th Anniversary

This Monday, October 16, Disney and TikTok will be partnering on a limited-time special content hub on TikTok celebrating 100 Years of The Walt Disney Company, which Disney says will offer fans a unique and interactive experience.

The Details

On this new content hub, fans will be able to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” to win unique profile frames to express their fandom.

With more than 48 Disney handles participating, the four-week activation will be live in 24 regions around the world, highlighting the breadth of content from The Walt Disney Company. Fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and beyond can expect daily reminders of why they connected with their favorite characters, franchises, movies, and Disney memories.

Disney and TikTok

In addition, TikTok is also curating a special Disney100 Playlist for Disney fans featuring some of the most popular hits from the Disney catalog.

This will include songs from Walt Disney Animation Studios classics such as “Cinderella” and “The Lion King,” in addition to the studio’s upcoming feature film “Wish,” alongside hits from Pixar Animation Studios’ “Toy Story” franchise and Disney Branded Television’s “High School Musical” franchise, among others.


In honor of @Disney’s 100th anniversary, we’re launching the Disney100 Hub on October 16! It’s a first-of-its-kind destination for Disney fans on TikTok, offering a unique interactive experience where stories, magic and memories come together. ✨ Learn more about the Hub and our latest exciting partnership via the link in our bio!

♬ original sound – TikTok Newsroom

“For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok,” says Asad Ayaz, Chief Brand Officer of The Walt Disney Company.

“With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”

Follow Disney on TikTok

The creativity of Disney’s brands is already beloved by more than 150 million followers of Disney-operated TikTok accounts, who tune in to see exciting first looks from @disneyparks, thrill to the @StarWars universe, keep up with @marvel superheroes, witness can’t-miss sports moments on @espn, learn from educational content on @natgeo, and much more.

And you can find this new Disney100 content hub at

Are you on TikTok? The Disney Blog isn’t, yet, but you can find me @zengrrl.