“Haunted Mansion,” inspired by Disney’s beloved attraction of the same name, didn’t inspire the box office, coming in at #3 in its debut weekend box office.
The Details
“Haunted Mansion,” a live-action family film, opened with a domestic weekend total of $24.2 million according to industry site Box Office Mojo, which placed the movie in third place at the box office.
By comparison, it was bested by both “Barbie” with $93 million, and “Oppenheimer” with $46.2 million. Both films are also in their second weekend in theaters.
Even adding in international totals of $9.1 million (due to a staggered release schedule for the film. only half the normal global markets saw it this weekend), “Haunted Mansion” only brought in $33.3 million worldwide.
That’s nowhere near what it cost to make the film, which is $157 million, not to mention what they spent promoting the film. Granted the premiere event at Disney California Adventure was impacted by the loss of its stars not being able to attend due to the SAG-AFTRA strike, but there was a huge promotional push prior to the strike.
So what could have impacted the film’s performance at the box office? I’m sure that will be dissected in the weeks to come.
I think it would have had a stronger impact had it been released closer to Halloween when families are looking for a spooky film to watch with kids. Maybe Disney will release it on Disney+ in October to capture that market.
But, to me, this film never screamed summer blockbuster, and with all of the pre-release hype around the showdown between “Barbie” and “Oppenheimer,” I’m not sure “Haunted Mansion” stood a chance in its release date the week after.
Did you go see “Haunted Mansion” in theaters this weekend? If not, let us know in the comments why you didn’t.
Other Chartmakers
In addition to “Haunted Mansion” grabbing the third slot on this weekend’s domestic box office, Disney had several other films making the chart.
“Indiana Jones and the Dial of Destiny” dropped from #5 to #7, with a $4 million box office. This brings its five-week total to $167,084,867.
Pixar’s “Elemental” is right behind at #8, with $3.4 million, bringing its seven-week total to $144,983,672. It’s also worth noting that the film was #1 at the box office in South Korea this weekend with $4,746,822 in ticket sales (yes, more than its U.S. total this week).
“Spider-Man: Across the Spider-Verse,” released by Sony/Columbia Pictures, but starring Marvel characters, is at #10 with a box office of $1.44 million. This brings the total nine-week total to $378,796,158.
And jumping from #16 to #11 is Searchlight Pictures’ “Theater Camp,” which earned $635 thousand, bringing its three-week total to $1,506,440. That’s very respectable for an indie film with almost no promotion versus the other big films in the chart.
So did you go to the theaters this weekend? What did you choose to see? Let us know in the comments.
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